Vanto, the luxury furniture brand has assigned its creative and digital mandate to Hotcult, the branded content venture of PAD Group. The account was won after a multi-agency pitch in Hyderabad. The scope of the agency will primarily include reinvigorating the brand and crafting a communication strategy and creatives to assist the brand in establishing its presence within the luxury furniture realm.
Hotcult will be responsible for devising consumer insight mapping, defining the brand architecture, establishing the go-to-market (GTM) approach, and formulating the brand and launch strategy. This will also include creating digital and creative campaigns, social media, online response management and performance management, among other things.
“The strategic move aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development,” Gautam Reddy, founder, Hotcult, said
VANTO is a renowned luxury brand from Furniture World Group and is known for its innovation and curation of lifestyle products from around the world. VANTO’s retail showrooms, each covering over 45,000 square feet, are poised to emerge in Hyderabad’s centre, showcasing their offerings.
“We’ve already created a distinctive world for VANTO in the furniture category and have crafted the brand positioning. We’re eagerly anticipating creating compelling content for all marketing and communication touchpoints,” Rupesh Kashyap, co-founder and chief content officer, Hotcult, said.
