Wriver has reached another milestone in the luxury furniture space with its new, two-level showroom in Mumbai. The second Wriver store in India will open its doors to patrons soon.
Furthering a 20-year legacy of delivering luxury, Wriver launched its flagship store in Gurugram in August 2022. The expansive store in DLF Grand Mall is a gateway to the world of material innovation and meticulous craftsmanship of the brand's identity.
Their second store in Mumbai is a stepping stone towards increasing Wriver's pan-India presence. The luxury furniture brand synergises rare craftsmanship and material innovation to make luxury accessible in the furniture realm. Their avant-garde furniture pieces have been created keeping an urbane, aesthete clientele in mind, and the new showroom design takes cues from the brand's collection. The furniture is made at the Wriver factory in Gurgaon, which is currently one of the biggest in the Indian furniture industry. State-of-the-art machinery, skilled finishes, and premium-quality material palette ensure that every product permeates contemporary elegance.
"We are excited and proud to inaugurate the 2nd store. This experience centre is a melting pot of intuitive design possibilities, telling a compelling story of new-found energy in Indian design," says Sajal Lamba, Co-Founder & Director of Wriver.
Designed by Wriver Design Studio, Wriver's new experience centre is a distinctive showcase that perfectly reflects the brand's philosophy of energising modern living. At the entrance lobby on the ground floor, a design gallery showcases a range of products from Wriver's latest design collections. On the second floor, a series of curated spaces lead the customers and encapsulate the essence of living, dining, bedroom and workspaces. The design narrative embodies clean lines and soft and neutral tones, allowing products to become the protagonists. The inviting and minimal atmosphere acts as a blank canvas, capable of continuously creating new settings upon launching new collections every year.
The carefully curated Wriver collection projects a sensation of visual lightness enhanced by couture details. A plurality of compositions and materials such as metal, wood, and stone pay tribute to refined essentiality, capable of containing, storing, and organising. With 4-5 showroom launches every year, the brand aims to carve a niche in the international markets with a roadmap for ambitious expansions in the middle-east, especially Dubai and Muscat.