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Polycab India, an electrical solutions company, is strengthening its presence in the fan category by launching its Super ROI range. Designed to set new benchmarks, this strategic initiative aims to redefine Return on Investment (ROI) for the fans category. This range promises a perfect synergy of high performance, energy efficiency and modern aesthetics. With rising energy costs and evolving consumer preferences, Polycab remains dedicated to delivering innovative solutions that ensure superior value for customers.
Polycab’s range of Super ROI Fans are powered by BLDC technology. They help you save up to 50% on energy and electricity, and their select BLDC models also provide 25% higher air delivery. Reverse rotation also helps you stay comfortable in winter. Built with a 100% copper winding motor, these fans promise durability and reliability, backed by a four-year warranty. Polycab fans are available in modern aesthetic designs in over 30 colours to complement your home décor. These Polycab Super ROI fans ensure Return on Performance, Return on Technology and Return on Product, making it the right investment that pays off.
Polycab has made substantial investments in the fan category to cater to the growing demand. The company has established a manufacturing facility with a production capacity exceeding 9 million fans. This strong manufacturing infrastructure is backed by an advanced Research and Development (R&D) centre, leveraging deep consumer insights to drive innovation and deliver exceptional products.
Ishwinder Khurana, Executive President & Chief Business Officer (B2C) of Polycab India, said, “Today’s consumers expect more from home appliances. With evolving needs and rising energy costs, 61% of consumers prioritise energy efficiency without compromising on performance or aesthetics. Recognising this demand, fans have become a strategic growth pillar for Polycab. Following the success of our Roorkee plant, we have established a facility in Halol to accelerate expansion. The Super ROI Fans are designed to exceed traditional expectations, embodying Polycab’s dedication to innovation and offering solutions that genuinely ‘payback’ over time.”
Super ROI Fans offer a smart and sustainable choice for consumers. They are now available at leading retail outlets and e-commerce platforms like Amazon and Flipkart. With this launch, Polycab strengthens its position as a leader in energy-efficient home solutions, delivering exceptional performance and value to households nationwide.
