VIDA campaign, titled ‘Charging Simple Hai’ and anchored by the tagline “Impossible nahi, simple hai”, aims to showcase VIDA’s revolutionary removable battery technology and democratize electric mobility for all.
The core message of the campaign emphasizes VIDA’s assertion that “Every plug point is a VIDA charging point.” The VIDA V2 electric scooter features innovative removable batteries that can be conveniently charged using a standard 5-ampere plug socket, commonly found in most Indian homes. This eliminates the need to move the entire scooter to a dedicated charging station, offering users the flexibility to remove the batteries and charge them anytime, anywhere.
The campaign's TV commercial brings this unique feature to life through a relatable and humorous slice-of-life narrative. Set amongst a group of friends discussing the perceived complexities of EV charging, the protagonist effortlessly demonstrates the simplicity of VIDA’s technology by removing the V2’s battery and plugging it into a regular wall socket. This effectively busts common myths surrounding EV ownership and highlights the practicality and convenience offered by VIDA.
This multi-platform campaign is strategically rolled out across prime-time television slots during IPL matches to capture a wide and engaged audience. Complementing the TV presence, VIDA has established a robust digital footprint on key platforms including YouTube, Instagram, Facebook, and X. The campaign's reach and resonance are further amplified through VIDA’s own digital channels, ensuring consistent storytelling and deep engagement with potential customers.
With ‘Charging Simple Hai’, VIDA continues to champion accessibility, practicality, and everyday convenience in the electric vehicle sector. The campaign reinforces the brand’s commitment to making EVs a natural and hassle-free choice for modern Indian households by addressing a key concern around charging infrastructure. By showcasing the simplicity of its removable battery technology during a high-visibility event like the IPL, VIDA aims to accelerate the adoption of electric mobility across the country.
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