Bajaj Electricals Introduces Latest Range Of Fans ‘Nex’

Nex, a high-performance appliance brand from Bajaj Electricals, introduced its latest range of fans. Nex’s portfolio comprises of ceiling fans that offer 20% higher air thrust compared to conventional ceiling fans. The brand is redefining the standards of home comfort with its high- tech line of fans and promoted this launch with a brand film that highlighted the consumer’s sensorial experience and need for comfort in their living spaces.

Devika Sachdev - Head of Advertising & Brand Management at Bajaj Electricals Ltd., and Sandhya Biswas - Head of Marketing at Nex passionately spoke about the brand’s promise and gave a sneak peek of the newly launched IoT and BLDC Ceiling Fans.

Launched last year, Nex has already made significant strides in the market, winning over consumers with its products, which are constantly being evolved basis consumer insights. Devika and Sandhya also shared these consumer insights, as well as spoke about the latest advancements made by the brand, that offers 20% higher air thrust, compared to other brands.