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Craft, Culture, and Character: Telling Stories Through Interior Design

As Interiors Day approaches on May 31st, Chhaya Sharma, Principal Designer at Design ArTEC delves into the nuances of these three elements through interior design.

BY Realty+
Published - Tuesday, 13 May, 2025
Craft, Culture, and Character: Telling Stories Through Interior Design

What if rooftops could sing historical tales and walls could whisper secrets? At its best, architecture is a medium for cultural narrative that infuses our surroundings with identity and feeling. In the design field, each space presents a kaleidoscope of stories, with each building whispering tales about its past and reflecting cultural importance. Within these, the essence of craft and character also adds to the idea of narrating stories in interior design.

The Essence of Craft in Modern Interiors

Craft has made its way into modern interiors, borrowing inspiration from the past. Far from being relegated to rustic or traditional styles, handcrafted elements create a juxtaposition between old-world artistry and new-age simplicity. For instance, a hand-thrown pottery lamp placed in a monochrome Scandinavian living room feels like a whisper from the past, grounding the present. It emphasises the beauty of the imperfect, the value of time, and the uniqueness of human touch. These bespoke handcrafted pieces bring soul and distinction. They are heirlooms in the making, each piece a vignette in the larger narrative of the home.

Culture as Context in Design

Culture refers to the regional essence of any area. Integrating culture into interior design goes beyond using ethnic motifs or traditional patterns. It is about drawing from the geographical, historical, and social contexts that shape a place and its people. Designers today are embracing regional narratives. For instance, Mediterranean homes reflect the breezy openness of coastal life with whitewashed walls and linen drapery. Exploring these in the Indian context refers to merging various themes in interiors. Here, warli paintings of Maharashtra can be fused with jaali partitions of Rajasthan to tell a story rooted in culture.

Character as a Personal Expression

While craft brings depth and culture provides context, it is character that personalises a space. Character in interior design emerges from intentional choices, what we display, what we preserve, and what we invite in. Personal artefacts, curated art, and inherited objects serve as emotional anchors. Designing with character means creating environments that feel lived-in, not staged. It might feature mismatched chairs that tell of different times, or hand-painted murals all reflecting the idea of personal reflection in homes.

Merging All Three Elements to Narrate A Tale

Craft, culture, and character are merged to create interiors that produce authentic designs. These also align with sustainability as they have a lower carbon footprint, last longer, and encourage mindful living. Designers are now also repurposing architectural salvage and incorporating biodegradable materials like cane, jute, bamboo, and terracotta.

In essence, interior design is about narrative. It tells stories of where we come from, who we are, and what we aspire to be. It captures memories, preserves traditions, expresses identity, and celebrates uniqueness!

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