IBO launched its flagship store in Bengaluru. IBO is a multi-category and multi-brand retailer which provides a wide array of home building products to its customers. IBO aims to serve home-owners, home building professionals, interior decorators, architects and builders, and anyone else looking for products in the home building space, through its nationwide network of physical retail stores and through its e-commerce channels (app and website). It is a one-stop destination that offers products at wholesale rates with transparent pricing to all categories of customers.
In the home building category, many purchases require high touch and feel, and hence, customers want to experience the products through physical retail. At the same time, they also want the benefits of online shopping (wide range, product comparison, ordering anywhere, multiple payment options, easy tracking of delivery and returns) which they experience in other categories to be available for home building as well. IBO has chosen to go the Omni-channel route by simultaneously starting both physical and online retail offerings to serve both the needs of its customers.
Customers can shop in the IBO store where they can touch and feel the products, and have sales personnel with strong domain experience guide them in their decision-making. Customers also have the option of shopping online and having the products delivered to them at their doorstep as per their convenience. In a category where pricing is opaque and price discovery is difficult, IBO aims to ensure that all customers have access to wholesale and competitive prices when they are making their purchase decision.
The brand is trying to provide customers with a shopping experience that is welcoming, while also demonstrating price transparency, eliminating the need for middlemen and their commissions. IBO understands that all the members of the family are involved in decision-making when it comes to building a home. Hence, the brand through its store and app wants to create a shopping experience that makes it easy for the whole family to shop home building products.
Commenting on the launch of the first store in Bengaluru on Sarjapur Road Venkateshwar Kumar, CEO - Retail, IBO said, “We are elated to introduce the first of its kind IBO store in India where customers can easily get all the home building and renovation supplies under one roof. The store looks after the needs of both professionals and artisans in addition to those of the end consumer. We are the first brand which has started our operation simultaneously on the online and offline platforms. We have launched our first physical store in Bengaluru and aim to expand in rest of Southern states of India over the year. ‘’
Adding further, Mayank Shivam, CEO - Digital, IBO said, “At IBO we want to leverage technology and offer omni-channel experiences to create simpler, hassle-free shopping to all our customers – whether they are building professionals or home owners. We are excited to launch a thoughtfully crafted brand that provides a combination of great prices, wide range of products and unmatched convenience. We are seeing great customer response to both our stores and online offerings."
The store in Sarjapur Road, which is a one-stop shop for all building materials is spread out across 75000 sq. ft. and has more than 8000 products across 175 brands to offer for anyone who wants to build a house. The online store app is available to download for both Android and Apple customers. Customers can use the online offerings to choose from over 8000 products with multiple payment options and an industry beating 7 days return policy.
