I have served in a variety of positions throughout my career, from senior consultant to my most current role as an Assistant Vice President. I have worked across multi industries and have experience & understanding of both B2C and B2B marketing. I leverage that to my advantage to bridge the two for a seamless brand experience and offering. I am one of the few marketers in the niche commercial real estate segment.
I lead the thought process of communication and branding by creating integrated marketing strategies to develop the brand’s evolution and media awareness. I have been leveraging digital marketing to not only expand the reach but also integrate it into "better storytelling” for two sets of audiences B2B and B2C. My expertise lies in developing short and long-term strategic road-maps for the brand, supporting corporate financial strategies for acquisition & mergers, investors and stakeholder communication content, digital marketing and maintaining the brand ethos.
CREATING SOCIAL IMPACT
As a marketer, I have always ensured my marketing plan is well defined to augment the objective of the organization to increase sales, build brand awareness and have a social impact through CSR activities.
ACHIEVEMENTS & ACCOMPLISHMENTS
- Active part in the CPPIB deal at TRIL.
- Launch of additional social media platforms.
- Established the Brand “Intellion “in the North of India by creating the first ever Fustal tournament.
- Increased the PR value by 147%.
- Active involvement in Tenant retention by 98%.
- Winner of Realty+ Top 50 Marketing Minds Awards, 2021.
I am the ‘Brand Custodian’ for the entire commercial portfolio for Intellion, offices by TATA Realty. Also, responsible for creating and preserving TATA’s cultural identity.
