AkzoNobel India has announced its foray into the growing Do-It-Yourself (DIY) paints category. After success in Europe, India drives the DIY phenomena for AkzoNobel as the first country in South Asia to launch the ‘Dulux Simply Refresh’ range.
A Dulux survey shows that 85% of consumers in India say that they will do DIY jobs. Dulux Simply Refresh proposition celebrates what new-age consumers want from a DIY range – effortless fun experience of refreshing homes in their personal style with a one-stop solution of quality products to meet all their transformation needs - from home makeover projects, upcycling wooden furniture, repainting metal artifacts to minor repair jobs.
“AkzoNobel India is delighted to announce its disruptive foray into the growing DIY segment of paints. Our new range ‘Dulux Simply Refresh’ merges the best of AkzoNobel’s global expertise with a complete range of quality Do-it-Yourself products.
As consumers of today increasingly demand more from their homes, Dulux Simply Refresh is our invitation to Indian consumers to transform multiple surfaces (wood, metal or walls) at one go, with just one coat of paint, but without the hassles associated with a traditional paint or repair job,” says Rajiv Rajgopal, Managing Director, AkzoNobel India.
Easy to choose, Dulux Simply Refresh offers a complete range for DIY solutions under three categories - decorative paints, repair solutions and painting kits. This includes Dulux Simply Refresh Multi-Surface Paint, Dulux Simply Refresh Spray Paint, Dulux Simply Refresh Fix & Grouts and Dulux Simply Refresh Wall Filler.
Dulux Simply Refresh is easy to purchase as the entire range is available online at Dulux brand store (Amazon.in). Offline, the range is available across Delhi-NCR and will be expanded to all leading paint stores across the country in the coming months.
