Prominent building materials player Aparna Enterprises Limited today announced firming up the market presence of its tile business, Vitero Tiles by launching 350 designs in the segment. As part of the strategy, the company has expanded its product portfolio and added 1200 x 1800mm GVT/PGVT, full body 600 x 600mm and 600 x 1200mm, HD deep punch elevation tiles 600 x 300mm sized tiles and parking/paver tiles 400 x 400mm with 12mm thickness, these shall be a game changer in the tiles industry. The new tile size will be available in the market through authorized dealers. The company has introduced dealer-friendly schemes to address the growing market demand while tapping into newer geographies in India and in the international arena.
Stating on the development, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “As per the industry data, the building material segment is expected to grow at a pace of 8-12% for the next 4-5 years, considering various demand triggers including India’s urbanization drive, rebound in real estate market, healthy outlook for hospitality and health care sectors along with rising discretionary spend. The tile market in India is growing at a rate of around 4.1% by 2023-28. At Vitero, we recorded over 17% growth in the last fiscal. The foray into the 1200 x 1800 mm category will open a whole new market for us and we are confident that it will be a game changer and help us grow in our market share. With our expansion in the eastern markets and strengthening our leadership in the southern markets, we have signed a JV partner in Morbi, Gujarat. Vitero Tiles will continue to bring new products as per the evolving market demand. The group will aim not only to make great inroads into the retail business but also into bigger projects through the launch.”
Vitero Tiles R & D team will continuously work towards introducing more designs, colours and pattern as design and range is the key to remaining relevant and attracting newer consumers, retaining trade interest and relevance of the launch. Nevertheless, each tile is tested using state of art machinery with robust process.
Aparna Enterprises aims to enter newer markets and provide Vitero Tiles with unmatched collections and after-sales service to its customers. The larger geographical footprint will be aimed through tie-ups with trade partners to win in the competitive marketplace. With the growth in the real estate sector and the shift from natural materials, the demand for tiles is expected to increase hence the company will build focus to provide customers with a quality product through BIS markings along with best-in-class after-sales service. Over and beyond the franchise model, the company is planning to open company-owned showrooms in Kochi, Mumbai, Pune, Orissa & Kolkata.
