Smartsters, India’s favourite and fast-growing children's furniture brand, has joined forces with HomeTown, one of the country’s most renowned home decor and furnishings retailers, in a bid to expand across India. With this alliance, Smartsters has gained access to the 18+ HomeTown stores across the country, including cities like Patna, Lucknow, Visakhapatnam, Vijayawada, Siliguri, Nashik, and Nagpur, in addition to metropolises like Kolkata, Mumbai, Pune, Chennai and Hyderabad, among others.
By partnering with HomeTown, Smartsters is able to bring its products to a broader audience on the retail front, and make its thoughtfully designed range of kids’ furniture more accessible to families looking to create inspiring, functional spaces for their children. In doing so, they are attempting to ensure that Indian parents can now experience the best in children’s furniture at a store they know and trust.
Commenting on the development, Bikram Mittra, Co-Founder & CEO, Smartsters commented, “At Smartsters, we are committed to the mission of supporting children’s development through innovative and practical solutions. To that end, we are now partnering with leading retail platforms like HomeTown, which enables us to position Smartsters as the go-to brand for modern families looking to transform their children’s spaces. Our partnership reflects a shared commitment to quality and innovation, and is also a testament to the growing popularity of our brand. It will significantly expand our reach across numerous Indian cities and states in the near future”.
Ashish Bhutda, Deputy Chief Executive Officer, HomeTown added, “Our strategic partnership with Smartsters will enhance our offerings in the kids’ furniture and decor segment across various locations. Smartsters’ furniture, known for its innovation, safety, and comfort, will help us to connect with a new set of customers who appreciate thoughtful design for their children”.
As of today, SmartSters has also partnered with Crossword and Hamleys, ensuring the brand’s presence in dedicated spaces across prominent retail locations. They have also launched exclusive brand experience centres in Palladium, Ahmedabad and Kopa Mall, Koregaon Park, Pune. For those preferring the convenience of online shopping, Smartsters is available on major online-commerce platforms such as Amazon, Pepperfry, Flipkart, Firstcry, Myntra, and Woodenstreet. Additionally, smartsters.in – the digital home of the brand – features the most comprehensive range of children’s furniture and room solutions in India.
Smartsters is currently expanding nationwide, both through physical stores and online platforms, to ensure that its products are accessible to maximum families across India, bringing innovative children's furniture to homes everywhere. The brand designs products that align with the intent of creating environments that support children’s growth. Their upcoming innovations include a multifunctional bunk bed that integrates a bookshelf, perfect for young readers and families looking to maximize space in compact rooms.
The brand would be also introducing industry-first mattresses to improve sleep quality and expanding upon its range of ergonomic study chairs. Smartsters’ overarching goal is to offer complete room solutions, including additional storage options like wardrobes, so as to ensure every child's space is both functional and inspiring, and realize the vision of becoming India’s first design-led kids spaces brand providing complete room solutions, ensuring children have the space and furniture they need to thrive.
