Shalimar Paints partnered with Mumbai Indians (MI) as their Official Paint Partner for the IPL 2025 season. This strategic collaboration brings together the vibrancy of Shalimar Paints and the unparalleled legacy of Mumbai Indians, one of the most successful franchises in cricket history.
Shalimar Paints aims to strengthen its brand presence and engage millions of cricket enthusiasts nationwide, particularly in Tier 2 and Tier 3 markets, where penetration is expected to grow. This collaboration leverages the unparalleled popularity of cricket in India to showcase Shalimar products, aligning seamlessly with our ethos of excellence and performance. The partnership will offer extensive brand visibility across Mumbai Indians' key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives. This partnership underscores Shalimar Paints' dedication to cricketers and individuals, focusing on expanding our reach and deepening consumer connections in emerging markets with immense growth potential.
Kuldip Raina, Director of Shalimar Paints, said, "At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India's passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, bold, dynamic energy, and principles that drive our Shalimar Paints 2.0 transformation.
He added, "We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we create experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India's energetic spirit, positioning Shalimar Paints as a brand that evolves with today's vibrant audience."
A Mumbai Indians spokesperson added, "We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team's ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians."
Shalimar Paints and Mumbai Indians are strongly committed to delivering top-tier performance and inspiring millions. Mumbai Indians, with five championship titles and a massive global following, have established themselves as one of the most successful teams in the world. Similarly, Shalimar Paints has transformed homes across India with innovative and durable paint solutions. Both brands embody versatility, strength, and an unwavering dedication to excellence.
Shalimar Paints offers world-class products that enhance the beauty of homes while providing long-lasting protection. Take, for instance, HERO 5in1 Interior Emulsion, which boasts Zero VOC and anti-fungal properties, improving indoor air quality and keeping spaces cooler, much like the Mumbai Indians, who consistently perform under varying conditions.
Superlac Stay Clean offers a vibrant colour palette and advanced stain guard technology, making maintenance effortless, just as the Mumbai Indians maintain focus and precision in every match. Shalimar ZERO DAMP shields walls from dampness, akin to the team's strong defence strategy. Shalimar Paints Xtra Tough withstands even the harshest conditions for durability and aesthetics, reflecting the team's resilience. Furthermore, Shalimar Paints is committed to sustainability, offering eco-friendly solutions and working towards achieving BIS certification for all products.
