ASK Curated Luxury Assets Fund‑I (CLAF‑I), a collaboration between ASK Property Fund and India Sotheby’s International Realty, has signed a Rs.500 crore equity platform with Amavi by Clarks, India’s only hospitality‑backed real estate brand. The partnership will invest in branded luxury second homes across hills, lakes, and spiritual destinations, beginning with projects in the Mumbai Metropolitan Region (MMR), Pune, and NCR.
This alliance marks a new benchmark in India’s luxury housing landscape. By combining ASK’s investment expertise, Sotheby’s global luxury market insight, and the Clarks Group’s eight‑decade hospitality legacy, the platform aims to deliver rare residential assets that blend elevated design, premium hospitality, and long‑term value.
Amavi by Clarks draws strength from Brij Hotels’ boutique luxury experience and the Clarks family’s heritage, now strategically aligned with IHCL (Taj Group). This hospitality‑driven foundation gives Amavi a unique edge in creating second homes that are not only aspirational but also backed by trusted service excellence.
Amit Bhagat, Co‑Founder & CEO of ASK Property Fund, emphasized that India’s ultra‑high‑net‑worth individuals are increasingly drawn to luxury second homes. “Our platform is designed to unlock rare, high‑value opportunities in this space, delivering strong project‑level profitability,” he said.
Amit Goyal, MD of India Sotheby’s International Realty, added: “This platform brings our ethos to a new asset class—branded luxury villas in rare destinations. Together, we aim to deliver developments that seamlessly blend investment potential with experiential living.”
Apurv Kumar, Founder of Amavi by Clarks and MD of Clarks Group of Hotels, highlighted the hospitality‑led vision: “Our focus is on premium, de‑risked leisure home assets backed by strong governance and trusted partners.”
Sachin Agrawal, Founder & CEO of Amavi by Clarks, noted the brand’s ambition to become one of India’s most aspirational real estate names, while Bajrang Bararia, Co‑Founder & COO, stressed the commitment to thoughtfully curated projects in underexplored markets.
ASK CLAF‑I, registered with SEBI as a Category II Alternative Investment Fund, is among the first collaborations of its kind. The fund plans to raise Rs.1,500 crore, including a green shoe option of Rs.500 crore, and will deploy capital into high‑end residential developments, holiday homes, and spiritual hubs.
With this partnership, India’s luxury second‑home market enters a new era—where investment discipline meets hospitality‑driven living, and branded villas become the next frontier of aspirational real estate.
