Atul Projects, one of Mumbai’s most trusted legacy real estate developers, has appointed Piyush Niljikar as Head of Marketing, signaling a renewed focus on brand storytelling, customer engagement, and market expansion across the MMR region.
With over 15 years of experience across advertising, brand strategy, and real estate marketing, Piyush brings a rare blend of creative insight and business acumen. His portfolio includes award-winning campaigns at Creativeland Asia and WYP Worldwide, with marquee brands like Mercedes-Benz India, Godrej Cinthol, ZEE5, and United Colors of Benetton. In real estate, he led marketing at CCI Projects, achieving a complete sell-out in 18 months, and most recently spearheaded the acclaimed #SpotTheOrangeDot rebranding campaign at Ashwin Sheth Group.
“We are delighted to welcome Piyush to the Atul Projects family,” said Aakash Patel, MD, Atul Projects. “His leadership will be instrumental in amplifying our brand presence and delivering customer-centric campaigns that reflect our legacy and future vision.”
Piyush’s appointment comes at a pivotal time as Atul Projects expands its residential portfolio across Mumbai Metropolitan Region. His mandate includes crafting integrated marketing strategies that blend legacy with innovation, using data-driven insights and creative storytelling to elevate the brand’s market presence.
“I’m excited to join Atul Projects at this transformative juncture,” said Piyush Niljikar. “This is a brand with deep roots and bold ambitions. I look forward to shaping narratives that resonate with today’s homebuyers and drive meaningful business outcomes.”
With a track record recognized by Kyoorius, Clio, GOA Fest, and Realty+ Awards, Piyush’s appointment reinforces Atul Projects’ commitment to evolving with the times—while staying anchored in trust, quality, and excellence.
