Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited, has announced a record sales achievement of over INR 1,800 crore with its premium residential project Birla Pravaah in Sector 71, Gurugram. The project’s 492 units were fully sold out within 24 hours of launch, marking a significant milestone for the brand and reaffirming its strong growth momentum in the NCR market.
Spread across 5.075 acres, Birla Pravaah offers a seamless blend of expansive open greens and thoughtfully designed residential towers. Nearly 70% of the development is dedicated to open spaces, complemented by 30+ amenities across wellness, social, kids, and sports categories. The IGBC Gold pre‑certified project comprises five towers, with select towers offering two residences per floor for enhanced privacy. Spacious 3 BHK and 3 BHK + Utility residences have been designed to maximize natural light and ventilation, creating airy and comfortable living environments.
Strategically located on Southern Peripheral Road, the project ensures excellent connectivity to NH48, Golf Course Extension, Sohna Road, and Dwarka Expressway, offering residents convenience and seamless access to key destinations.
Commenting on the success, KT Jithendran, MD & CEO, Birla Estates, said: “Birla Pravaah is a one‑of‑its‑kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. The overwhelming response underscores the increasing demand for premium, well‑designed residences in NCR.”
This achievement follows the exceptional performance of Birla Arika, Sector 31, Gurugram, where Phase 1 recorded sales of approximately INR 3,000 crore across nearly 300 units. Together with projects like Birla Navya (Sector 63A) and Birla Arika, Birla Estates continues to expand its footprint, strengthening its position as a leading developer shaping premium urban living in NCR.
