Asian Paints has launched a bold new campaign for Royale Glitz, its luxury wall finish brand, starring Deepika Padukone in a visually rich ad film that positions walls as the emotional core of home décor. Moving beyond traditional paint narratives, the campaign presents Royale Glitz as a design catalyst—where colour, texture, and wallpaper converge to inspire complete spatial transformations.
Deepika’s return to the screen brings a blend of nostalgia and elegance, as she explores curated palettes and tactile finishes that reshape her living spaces. The ad introduces the ‘Glitz Up Your Décor’ guidebook, a moodboard of possibilities that connects inspiration with action through QR demos and product SKUs.
“With Royale Glitz, we’re redefining what luxury means for Indian homes,” said Amit Syngle, MD & CEO, Asian Paints. “It’s about emotionally charged spaces that reflect who you are. Deepika’s presence elevates this vision with grace and authenticity.”
Royale Glitz now offers a super smooth Crème Finish, Teflon™ Surface Protector, and an 8-year performance warranty—underscoring both aesthetic and functional excellence. The campaign marks a strategic pivot, engaging consumers at the imagination stage and positioning Asian Paints as a true décor partner.
Prasoon Joshi, CEO & CCO, McCann Worldgroup India, added, “We set out to create an artistic journey—every frame fluid and elegant, with Deepika’s grace turning communication into pure experience.”
