GROHE, a leading global brand in premium bathroom and kitchen fittings, has announced the launch of the Essence Ceramics Collection, marking its strategic expansion into India’s rapidly growing ceramics market. Strengthening the existing Essence portfolio, the new range introduces refined sanitary ceramics—including wall‑hung toilets and washbasins—designed to deliver seamless functionality and aesthetic harmony across modern bathrooms.
The Essence Ceramics Collection builds on GROHE’s legacy of transforming bathroom experiences, offering elevated design that merges precision engineering, hygiene performance, and timeless aesthetics. Guided by principles of clarity, subtlety, and organic form, the collection allows homeowners to create bathrooms with quiet elegance while ensuring the highest standards of cleanliness.
Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said: “We are committed to delivering bathroom spaces that offer reliability, design harmony, and long‑term value. With our strengthened ceramics portfolio, GROHE now approaches the bathroom as a complete ecosystem—from sanitaryware and ceramics to basins, fittings, and intelligent water technologies designed for real Indian homes. Local manufacturing of the Essence wall‑hung toilet enhances accessibility while maintaining GROHE’s superior quality.”
In the basin category, the collection introduces slim 6 mm profiles and versatile shapes, including vessel and countertop basins in round and lozenge designs, offering greater flexibility for modern bathrooms. In the WC lineup, a highlight is the GROHE Triple Vortex flush system, a powerful yet silent flush with three water outlets that ensures complete bowl cleaning while optimizing water use.
The Essence Ceramics Collection will be introduced through experiential retail and architect‑first engagement, with enhanced displays and product communication across partner stores and LIXIL Studios. This approach aims to help customers better understand the collection’s design and hygiene advantages, reinforcing GROHE’s leadership in complete bathroom solutions tailored to evolving Indian consumer needs.
