Shyam Steel, one of India’s leading producers of primary TMT bars, has announced the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association reflects Shyam Steel’s progressive outlook and commitment to building a stronger, more inclusive India.
Through this partnership, Shyam Steel underscores its belief that strength today goes beyond infrastructure — it embodies mindset, inclusion, and shared responsibility. Guided by its core philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to evolve by acknowledging the growing role of women in shaping household and construction-related decisions.
Harmanpreet’s leadership, resilience, and sportsmanship mirror Shyam Steel’s values of strength with purpose and long-term commitment. The campaign thought — “Strong Woman. Strong Steel. Strong India.” — highlights how responsible choices build strong homes, and strong homes contribute to a stronger nation.
As part of the association, Harmanpreet will also be actively involved with Shyam Steel’s Apna Ghar App – “Neev Se Pravesh Tak”, a one-stop digital solution for the entire home-building journey. From planning and material selection to expert guidance and execution support, the app empowers homeowners to make informed, responsible decisions. Harmanpreet’s presence reinforces the platform’s message of trust, reliability, and confidence.
Mr. Lalit Beriwala, Director, Shyam Steel, commented: “This partnership represents a shared belief in discipline, determination, and reliability — values that define both Shyam Steel and Harmanpreet Kaur. Her leadership on and off the field reflects our philosophy in its truest sense.”
Mrs. Megha Beriwala Gupta, Director, Shyam Steel, added: “Women today are key decision-makers in building homes and securing their families’ futures. Harmanpreet embodies confidence, leadership, and trust — qualities that resonate strongly with modern Indian women and align perfectly with our vision of building a stronger, inclusive India.”
Speaking on the collaboration, Harmanpreet Kaur said: “I am proud to associate with Shyam Steel and its Apna Ghar initiative, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India resonates deeply with my own journey as a sportsperson and leader.”
This strategic association, facilitated by Yash Daga of KPRD Fiberboard Advertising, brings together two purpose-driven entities aligned on credibility, leadership, and long-term value creation.
With a strong presence across multiple states and expanding operations nationwide, Shyam Steel’s partnership with Harmanpreet Kaur strengthens its brand identity by aligning with voices that represent credibility, inclusion, and resilience — staying true to its mission of making India stronger, today and for generations to come.
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