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INDIA’S REAL ESTATE STORY IS ABOUT SCALE, STRATEGY AND STATURE

From luxury housing boom to data-driven commercial growth, Anuj Puri, Chairman, Anarock Property Consultants reflects on India’s evolving real estate landscape

BY Realty+
Published - Tuesday, 14 Oct, 2025
INDIA’S REAL ESTATE STORY IS ABOUT SCALE, STRATEGY AND STATURE

Three decades ago, real estate wasn’t a career—it was a hustle. Deals were informal, trust was hard-won, and the profession lacked polish. But what it had—at least for those who stuck around—was grit. Today, it’s a different story. The industry has matured—from transactional brokerage to strategic advisory. Developers are no longer just builders—they’re urban visionaries.

Luxury Leads the Charge

India’s residential real estate market continues its upward trajectory, with luxury housing emerging as the undisputed frontrunner. In H1 2025 alone, 134,776 units were sold across the top seven cities, despite a 13% YoY dip in overall transaction volumes. The Mumbai Metropolitan Region (MMR) remains the epicenter of ultra-luxury activity, with 47 transactions exceeding Rs 40 crore recorded in 2024 alone. Pune, Bengaluru, and Delhi-NCR continue to show strength in Rs 5–30 million range. We used to sell four Rs100 crore apartments a month. Now we sell that in a week. Luxury is no longer niche— it’s mainstream. With rising HNI and UHNI populations, evolving lifestyle preferences, and constrained inventory in prime locations, developers are doubling down on high margin, amenity-rich offerings.

Market Consolidation: A Quiet Power Shift

There’s a quiet recalibration underway in India’s real estate sector. Today, a growing number of small developers are embracing a new identity as land manufacturers. These are the folks who know the terrain, understand the local pulse, and have the patience to navigate approvals. Instead of building towers, they’re packaging clean, sanctioned land parcels and handing them over to bigger players through joint ventures or development deals. It’s a pragmatic shift. Developers with deep pockets are launching projects while, smaller players monetize their land through JVs without taking on construction risk. And the market, in turn, becomes more streamlined.

Indian Economy & Real Estate

S&P has upgraded India’s long-term sovereign credit rating from ‘BBB-’ to ‘BBB’, a first in 18 years. This is because, of our growing GDP and the credible government policies. Real estate does not have its own two legs. It piggybacks on economy & policies, and if they are in right direction, real estate will also do well.

The sector has matured—from transactional brokerage to strategic advisory. Developers are no longer just builders—they’re urban visionaries.

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