PIONEERING NEW ERA OF TRUST & TRANSPARENCY IN REALTY

How has been Sumadhura Group’s Journey till now?

As a developer with nearly three decades of experience, we are proud to have contributed significantly towards the growth and development of the real es- tate sector through innovation and bringing global best practices. This includes adopting new-age construction technologies across the value chain to integrate sustainable elements even before it became an industry-wide trend with most of our projects being green-certified. These initiatives have helped drive a positive change in the industry by linking innovations in project development to high return on investment, making it a win-win for the customers and the industry.

What was the vision behind the recent launch of new brand identity?

The introduction of our new brand promise through a refreshed tagline- ‘Foundation of Happiness’ mirrors our commitment to becoming the very foundation upon which happiness is built, ushering in a new golden era. The new identity reflects the contemporary image that aligns with Sumadhura’s current growth, resonates with the target markets, and strengthens the group’s position in the competitive landscape.

What are Sumadhura Group’s current focus micro-markets?

Sumadhura Group is primarily focused on the micro-markets of Bengaluru and Hyderabad. Within these cities, we concentrate on East and North Bengaluru and West Hyderabad, which are driving strong regional demand.

These areas generate robust demand for all asset classes, including residential and commercial, due to the availability of quality land parcels, the presence of IT companies, and thriving retail and social infrastructure. Our projects in these micro-markets span residential, commercial, and warehousing sectors, strategically developed close to employment centers in business districts and well-connected to various modes of transport, including metros. Notably, these micro-markets contribute 70-80% to our business across Bengaluru and Hyderabad, reflecting our commitment to investing in these emerging areas.

As for our key micro-market, we have a longstanding presence in Whitefield, where we’ve played a major role in its growth over the past two decades. Demand has surged due to its strategic location, excellent connectivity, and the presence of major IT parks and multinational companies. Consequently, we are seeing strong demand for our residential units, co-living spaces, commercial real estate like co-working and managed workspaces, and warehousing. It shall continue to be a focus zone for us.

What are the innovative aspects of Sumadhura Group's residential projects?

Under Sumadhura’s Centre of Excellence, we are launching ground-breaking initiatives like RealView and Quality Studio to address the trust gap in residential real estate. Traditionally, homebuyers have relied on model flats to make crucial decisions, only discovering the true look and feel of their homes at handover. RealView disrupts this process by allowing potential homeowners to explore fully-finished floors, complete with all design elements, finishes, and fixtures, providing a realistic preview of their future living environment well before moving in.

Similarly, Quality Studio serves as a comprehensive exhibit of materials utilized and process in crafting a Sumadhura Home. It showcases the meticulous selection of cement, steel, door frames, walls, etc, highlighting the essence of quality living. Another standout feature is the Sumadhura Clubhouse. Well-designed and expansive spaces ensure maximum community participation from all age groups. with a blend of active life amenities, wellness, and health facilities. Our design and land- scape team works closely to make these spaces aesthetically stunning with state-of-the-art facilities.

In addition, we offer residents a robust customer app for one-click access to services and feedback resolution, aiming to build trust and transparency while bridging the gap between residents and management.

How is Sumadhura Group expanding its residential real estate portfolio?

With our extensive experience in meeting residential needs, we have identified the luxury and ultra-luxury segments as key areas for growth for Sumadhura. To that end, we are launching several new projects in Hyderabad and Bengaluru given the growth opportunities.

We are particularly optimistic about the Hyderabad market for our uber-luxury residential projects. We are introducing 52 storied Uber luxury skyscraper homes In Hyder- abad, Sumadhura Palais Royale. This development spans nearly 7 acres in the Financial District, a rapidly growing micro-market.

Palais Royale will feature meticulously designed ultra-luxurious homes, blending nature with opulence to create an urban oasis. Its strategic location between Hitech City and Neopolis offers convenient access to the city’s vibrant energy. Additionally, the project will boast a unique 80,000-square-foot floating clubhouse, providing an array of unparalleled amenities.

In Bengaluru, we are concentrating on North Bengaluru’s areas like Rachenahalli because of the rising demand for homes. Our Mediterranean-themed proj- ect, Sumadhura Epitome, caters to the growing demand for unique life- styles. Spanning 7 acres, it features distinctive Mediterranean design elements, including arched balconies and charming courtyards. Surrounded by lush green areas, Epitome fosters a strong sense of community bringing a blend of earthy Texture, nature, and timeless architecture. Sumadhura aims for launches in East and South-West Bangalore alongside East Hyderabad in the coming few quarters.

What is Sumadhura Group’s strategy for diversifying into other asset classes?

Our extensive experience in developing cutting-edge projects throughout Hyderabad and Bengaluru has inspired us to extend our expertise to other asset classes, such as commercial real estate and warehousing, co-living, co-working spaces, and managed office solutions.

We are excited to announce the development of our inaugural logistics park in East Bangalore. Spanning nearly 2.5 million square feet, the Sumadhura Logistics Park occupies around 100 acres of land and features state-of-the-art facilities, grade A+ specifications, and sustainable attributes, positioning it as largest built to suit, grade-a warehousing in Bangalore. Our primary focus for these asset classes will be Bengaluru owing to the ro- bust demand, while we also aim to expand our portfolio in Hyderabad and enter other tier 1 cities.

Sumadhura Group, this year scales up in volumes, class and sectors with the planning and implementation of projects up to 40 million square feet in Bengaluru and Hyderabad.'

As we venture into new segments, we aim to achieve over three-fold growth in our turnover for the fiscal year 2024-25, targeting Rs 5,000 crore.

A Few Industry Firsts

• The largest Grade-A logistics park in Bangalore, spanning 2.5 million sq. ft.
• First Tallest Residential Building in Hyderabad
• The Center of Excellence in Hyderabad & Bangalore to solicit customer's trust and transparency.
• Bangalore's largest commercial floor plates at Capitol Towers.