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Mumbai’s western suburbs witnessed a splash of bold elegance as Chandak Group unveiled its vibrant ‘Orange’ campaign for Chandak Vansham, a landmark luxury development in Vile Parle (W). More than a housing launch, the campaign is a visual and emotional experience — celebrating legacy, aspiration, and timeless design.
Executed with a 360° creative strategy, the campaign spans high-impact OOH installations, immersive walkthroughs, and a striking offline activation — the Orange Parade — that transformed a Vile Parle street into a living canvas of luxury. The campaign’s signature hue, Orange, threads through every touchpoint, from brochures and CGI visuals to site branding and digital storytelling, creating a distinct identity for the project.
Spread across 3.4 acres, Chandak Vansham offers spacious 3 BHK, 4 BHK, and Jodi residences with expansive layouts, lavish balconies, and panoramic openness. The development includes 1.2 acres of landscaped gardens and a curated amenity suite featuring guest rooms, private dining lounges, a business centre, swing court, open gym, and multiple recreational zones — all designed to foster community and comfort.
“Chandak Vansham is more than a residential offering — it’s a legacy in motion,” said a spokesperson from Chandak Group. “The Orange campaign reflects our belief that luxury is not just seen, but felt — through space, design, and experience.”
Residents will enjoy seamless access to top schools, workplaces, and lifestyle hubs, with the revered Jain temple nearby adding a layer of spiritual serenity. The gated enclave blends modern elegance with a warm sense of belonging, making it one of the most aspirational addresses in Vile Parle.
The campaign’s success is a testament to the creative synergy between Chandak Group and its partners — Karigari Design Inc, Mo Mantra Creative & Digital, and Media Buying House — who together reimagined luxury marketing for Mumbai’s discerning homebuyers.
With every orange-hued detail, Chandak Vansham invites residents to live not just in a home, but in a legacy.
