Embassy Developments Ltd. (EDL) has received approval from the Maharashtra Real Estate Regulatory Authority (MahaRERA) for Phase I of Embassy Serenity, its debut residential project in Alibaug. The project marks the company’s entry into the lifestyle and second‑home segment within the Mumbai Metropolitan Region (MMR), with an estimated gross development value (GDV) of ₹400 crore.
Located in Thal Village, Alibaug, Embassy Serenity is envisioned as a resort‑style retreat that blends tranquility with connectivity to Mumbai via upgraded road and ferry infrastructure. Often referred to as the Hamptons of Mumbai, Alibaug has evolved into a preferred destination for high‑end homebuyers seeking exclusivity and greenery away from the city bustle.
Spread across 7 acres, the approved phase will feature five G+5 towers comprising 52 spacious residences in duplex and simplex formats. The overall project spans approximately 0.2 million sq. ft. of RERA carpet area, with launch planned for this quarter and possession targeted for 2030, subject to regulatory approvals and construction progress.
Embassy Serenity is designed as a nature‑first development, with over 52% open green spaces and a traffic‑free podium. The project brings together globally acclaimed partners — Broadway Malyan (UK) for architecture and Coopers Hill (Singapore) for landscape design. Nestled on a lush hillside, the architecture features soft curvilinear forms, open terraces, and vertical elements that harmonize contemporary design with the tropical setting.
Amenities include a clubhouse, resort‑style pool with poolside bar and café, tennis, padel and pickleball courts, and multiple spaces for both intimate and larger gatherings. Residences will be professionally managed by Embassy Services Private Limited (ESPL), with homeowners gaining access to WAYS (World At Your Service) — personalised lifestyle and housekeeping packages exclusive to Embassy communities.
Commenting on the launch, Sachin Shah, CEO & Executive Director, Embassy Developments Ltd., said: “What we are seeing in Alibaug is not a trend, but a structural shift in how India’s most discerning homebuyers want to live. Embassy Serenity has been conceived as a low‑density, managed residential retreat that offers the calm of a secluded hillside with the assurance of professional management and design excellence that Embassy is known for.”
The RERA approval comes amid strong operating performance for EDL. In Q3 FY26, the company reported pre‑sales of ₹1,392 crore (~240% QoQ growth), collections of ₹414 crore, and multiple RERA approvals across projects with an aggregate GDV exceeding ₹12,800 crore, reinforcing its growth visibility for FY26.
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