Unlike traditional government-led city campaigns, Super Chennai is powered by the people — residents, entrepreneurs, artists, and changemakers — who believe in the city’s spirit and potential. The campaign reaches out to audiences of all ages across India and the world, with a special resonance for Gen Z and Millennials, who seek purpose, connection, and cultural authenticity.
Backed by a high-impact rollout across Television, Print, Digital, Radio, Outdoor, Airport OOH, and Bus Wraps, the campaign has been designed to surprise and inspire. At its heart are five charming, high-energy TV commercials that reintroduce Chennai through youthful storytelling — breaking stereotypes, embracing duality, and spotlighting emerging facets of the city rarely seen on screen.
Endorsements from some of Chennai’s most iconic voices — Grandmaster Viswanathan Anand, actor Jiiva, and actress-producer Radhikaa Sarathkumar — give the campaign emotional heft and cultural credibility.
Commenting on this inaugural campaign, Mr. Ranjeeth Rathod, Managing Director of Super Chennai said, “This is more than a campaign. It’s a collective expression of love, belief, and pride. We’re not just branding a city - we’re giving voice to its people, and inviting the world to see it through our eyes.”
Conceptualized by Blue Noodles, produced by Happy Unicorn, and directed by Avinash Hari, all Chennai-based creative powerhouses, the campaign marks a new chapter in purpose-driven advertising — one that places people at the heart of place branding.
As cities around the world compete for talent, investment, and mindshare, Super Chennai offers a global blueprint for civic storytelling — bold, inclusive, and deeply human.
