In a landmark move toward sustainable urban development, Paranjape Schemes has joined hands with India Housing For All (AIF) and Unity Small Finance Bank to finance and develop Ananda Athashri, a senior living project located at Varve, Pune.
"We have innovatively catalysed development funding within the current RBI rules to provide financial closure at an early stage to a developer of pedigree in the priority infrastructure sector with a proven track record of delivering thematic senior living homes over 25 years" said Ranjan Ghosh, President, Unity Small Finance Bank
Shrikant Paranjape, Promoter, Ananda Senior Living Private Limited said - "We look forward to working together with India Housing For All & Unity Small Finance Bank on the current project & developing more senior living thematic projects in India wherein over the past 25 years we have delivered and perfected the maintenance of 4,000+ homes to make greater contributions as demand for such homes is driven from a rising demography of 130 Million in 2025 to 231 Million in 2050"
"With an aim to catalyze the development & delivery of aspirational middle income affordable homes to 1.0 MM families by 2035 with first generation professional development partners, our partnership with Unity Small Finance Bank, for Ananda Athashri provides a foundation for the initiative to commence its growth to reaching its full potential by catering to the nation build principles of Prime Minister Awas Yojna"' said Deep Sen, CEO & Founder, India Housing For All.
This collaboration sets the foundation for a larger initiative focused on building climate-resilient, middle-income affordable housing townships at scale across India’s urban regions, starting with Pune and the Mumbai Metropolitan Region (MMR).
The partnership has enabled early financial closure for the first phase of Ananda Athashri, part of the 40-acre Happiness Hub township, which will accommodate over 8,500 residents upon completion. With 500 homes dedicated to senior living, Ananda Athashri is designed as a serene, community-centric environment offering spiritual spaces, wellness zones, green infrastructure, and cost-effective pricing — 50% more affordable than comparable urban senior living projects.
Created specifically for senior citizens, Ananda Athashri is inspired by India’s rich spiritual and architectural heritage. Designed as a peaceful haven, the community reimagines the Char Dham experience through a beautifully landscaped miniature temple complex, meditation zones, comfortable lounges, a library, and a community canteen. With homes priced 50% more affordably than comparable senior living homes within the city, Ananda Athashri does not compromise on different features.
