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ASAI Bangkok Sathorn, the second ASAI-branded hotel in Bangkok, celebrated its arrival on the hotel scene with The Hamlet Block Party: ASAI x Aperol Neighbour-Fest – a two-day art, music, and dining festival designed to showcase the property’s vibrant neighbourhood and demonstrate ASAI’s commitment to collaborating with, and bringing value to, its broader communities.
Held over the weekend, the event brought together various hip venues along Sathorn Sois 10 and 12 near Bangkok’s central business district and featured a wide range of pop-up drinking, dining, entertainment, and arts and crafts experiences held both at the hotel and throughout the neighbourhood.
Reflecting ASAI Bangkok Sathorn’s intent to become a vibrant community hub, the hotel presented a pop-up burger stall by Little Market, a unique Burmese lunch experience by guest chef Lady GooGoo, an evening cocktail and DJ party with Aperol, an art exhibition featuring the works of local artists, and a series of interactive workshops, including a latte art workshop by Rocket Coffeebar, a sustainable ‘BioPlastic’ product workshop by Hutsama, and a creative photography workshop led by Bangkok’s renowned ex-motorcycle taxi rider-turned-pro photographer Phichai Kaewvichit.
“Bringing the community together in events like this embodies the essence of the ASAI experience,” said Siradej Donavanik, Vice President – Development Global, Dusit International and Head of Culture for ASAI Hotels. “At ASAI, our commitment lies in enabling our guests to ‘Live Local’ and forging meaningful connections with our neighbours to craft extraordinary experiences for visitors and locals alike. The resounding success of the Hamlet Block Party is a testament to this community-focused approach, and we are delighted to have provided an unforgettable gathering for all who joined us."
Created by Dusit International, one of Thailand’s leading hotel and property development companies, ASAI Hotels is a distinctive lifestyle brand designed to link curious, millennial-minded travellers with authentic local experiences in the world’s most vibrant neighbourhoods. Its operations are built on four key pillars: Thoughtful Essentials, Common Areas, Locally Inspired, and Connected Community.
The first ASAI-branded property, ASAI Bangkok Chinatown, opened in September 2020 in the heart of the city’s renowned Chinatown district. It is now one of the top-rated hotels on TripAdvisor.
ASAI Bangkok Sathorn aims to build on this success by linking guests with another vibrant neighbourhood – this one renowned for its cluster of hip bars and restaurants – just a five-minute walk from Saint Louis BTS (Skytrain) Station, and a few blocks away from the buzzing Silom Road, on Sathorn Soi 12.
Alongside 106 thoughtfully compact rooms that focus on the essentials, such as highly comfortable beds, powerful showers, high-quality amenities, and work desks with USB charging stations, the new property boasts a spacious and welcoming communal space that features a cosy neighbourhood bar, a comfortable co-working area, and ERR Rustic Thai Dining, as mentioned above.
