Dubai’s branded residences sector shattered records with the sale of a six-bedroom penthouse in Jumeirah Asora Bay for AED 164 million ($44.6 million), marking the highest-priced branded residence transaction in the city to date.
According to Morgan’s International Realty, Dubai now leads the global branded residences market, boasting 48,474 units across 144 projects, with 5,510 new residences added in the first half of 2025 alone. This surge places Dubai ahead of traditional luxury hubs like Miami, New York, and London.
“Branded residences are no longer niche; they’re a core asset class,” said Elias Hannoush, Managing Director of Morgan’s International Realty.
The average price per square foot for branded units reached $1,029 (AED 3,779), with top-tier properties commanding up to $4,981 (AED 18,294)—a 40% premium over non-branded residences.
Key highlights include:
Palace Villas Ostra at The Oasis led under-construction sales with $1.83 billion (AED 6.72 billion) in transactions.
Address Harbour Point topped ready property sales.
Brands like Bulgari, Four Seasons, Raffles, and Aman drove ultra-luxury pricing, with some projects exceeding $13,000 per sq ft.
Dubai’s branded residences are concentrated in prime districts such as Downtown Dubai, Business Bay, and Dubai Harbour, while emerging zones like The Oasis, Dubai Hills Estate, and Dubai Creek Harbour are gaining traction.
With institutional investors entering the space and developers expanding geographically, Dubai’s luxury real estate market is setting new global benchmarks in branded living.
