Described as "living architecture", the MSG Sphere is designed by the architecture studio Populous for the company behind New York's Madison Square Garden (MSG).
Once complete, it will host live entertainment and concerts while showcasing a wide range of visual content across its exterior. While breaking records for its vast LED screen, which is named the Exosphere, it is also the world's largest spherical building. Sphere's Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world.
The Exosphere is formed of approximately 1.2 million pucks, which each contain 48 individual LEDs that can display 256 million different colours. It will have a capacity of 20,000 people, including 17,600 seats and a further 2,400 standing spaces.
While the building is designed by Populous, its screen has been developed by immersive content studio Sphere Studio with LED specialist SACO Technologies. The Fourth of July display was developed by Sphere Studios' in-house creative team.
It is one of two sphere-shaped venues designed by Populous, with the second planned for Stratford in east London. However, this venue has proven to be controversial and was placed on hold by UK housing secretary Michael Gove earlier this year.
