Interview with Lalit Dharmani, Promoter, LD Projects

Balancing Materialism & Holistic Lalit Dharmani promoter of a young, dynamic construction brand LD is a businessman with his heart in the right place. Talking to Sapna Srivastava, he elaborates on his realty business and righteous beliefs. The setting of the interview during a hectic real-estate event venue was much in contrast to the calm and sombre persona of the interviewee. Finding a quaint corner amid much of the hustle & bustle, I proceeded to ask Dharmani, how his company brand came about. “During 1960s my father dabbled in various businesses from wood carpentry workshop to steel fabrication and saw some tough times. After graduation in 1992 I joined his business of drums & barrels manufacturing and from one factory we expanded to three factories. As I had always been inclined towards real-estate business, in 2002 after a detailed discussion with my father, we started the real-estate vertical. We constructed a residential project in Chembur called Callista offering 1 and 2 BHK iPad-ready green homes. Another project completed was under Slum Rehabilitation Scheme (SRA) started in 2006. Gradually we started doing some small scale projects. Till now we have completed eight projects, out of which one is commercial development Origins 108 on 20, 000sqm plot in Chembur and rest are residential projects. It was in 2012, that I decided to give our real-estate business a formal brand name LD, the Lalit Dharmani Group. In current times, company brand, track record and creating a legacy of works is very important. When tying up for business, one wants to know your previous track record, similarly a buyer would want to know the legacy of works a developer has done,” he said. To stand apart in the crowd, we focused on quality as the differentiator for our projects. Why shouldn’t a 1-2 BHK residents too be given the same quality and amenities as a luxury 3BHK project resident? Thus, even our budget homes are fitted with best quality materials and home automation features. Read full Interview here: http://realtyplusmag.com/balancing-materialism-holistic/