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Design Trends & Shifting Consumer Preferences

Ashish Shah, Chief Executive Officer at Pepperfry, explains the evolving furniture and home goods consumption landscape in India.

BY Realty+
Published - Thursday, 20 Feb, 2025
Design Trends & Shifting Consumer Preferences

The trends we are seeing in consumer preferences, particularly in multi-functional furniture and smart design, are a direct reflection of how consumers are reimagining their living spaces. The non-metro cities such as Goa, Nagpur, Kochi, Vadodara, Bhopal, and Lucknow have seen significant consumer traction in the furniture and home goods segment.

As consumers increasingly focus on home organization and interior styling, home décor, furnishings, and kitchen accessories have become the next big category. This rising demand is driven by a shift towards creating well-designed, organized, and functional spaces. The trend is expected to continue, with more innovations likely to emerge to cater to the evolving consumer needs.

2024 has seen the emergence of smart furniture and sustainable, space-saving home goods. Kerala and Himachal Pradesh are leading in the adoption of bamboo furniture and upcycled décor. In metro cities like Mumbai, space-efficient solutions such as sofa cum beds now account for over 35% of sales, highlighting the shift towards compact and modular designs.

The festive season saw a surge in demand for lighting and décor, with Diwali driving a 150% increase in these categories. Bengaluru emerged as the late-night shopping capital, while Ahmedabad purchased 20% more barware than Goa, showing that style continues to trump function when it comes to home decor.

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