India’s housing market is going through a strange mix of energy and uncertainty. Sales dipped in the third quarter of 2025, but the value of what was sold climbed sharply as more buyers gravitated toward premium homes. In this complex landscape, ANAROCK has rolled out a tool it believes can reshape the future of residential sales: ANAROCK.AI, a fully integrated platform built on a vast base of real buyer behaviour and eight years of proprietary transaction data.
The company unveiled the platform after two years of development, positioning it as a decisive answer to the slowdown in primary housing sales. With India’s top seven cities recording a 9 percent year-on-year drop in unit sales in Q3 2025, developers are searching for ways to sharpen their engagement, revive stalled leads and push serious buyers toward closure. ANAROCK argues that the solution now lies in AI-driven precision, not wider marketing funnels.
The scale of the data behind ANAROCK.AI is its biggest strength. The system has been trained on 7 million customer enquiries and over 90,000 successful unit sales, covering USD 12 billion worth of residential transactions. Four of its tools have been operational across 80 projects since 2024, assisting 700 home sales worth INR 750 crore. Those numbers are not small—they represent 10 to 15 percent of sales across participating projects. At a few sites, AI assistance has driven as much as 60 percent of all bookings.
What gives the platform its edge is its structure. It isn’t one tool but a suite of nine, split across three categories. The Genie Suite uses generative AI through chatbots and voice bots designed to talk to buyers and channel partners around the clock. These bots respond instantly, follow up on dropped enquiries and even handle the middle-of-the-night questions that buyers often forget to ask during site visits.
The Astra Suite uses predictive modelling to filter out high-intent prospects from the thousands of leads developers typically collect. Astra Platinum, for instance, ranks the most promising leads. According to ANAROCK, the top ten percent of these identified leads eventually contribute forty to sixty percent of final bookings. Astra Phoenix focuses on reviving lost leads, managing to re-engage up to nine percent of prospects who once appeared to have walked away. That revival alone adds five to six percent to sales.
The third category, CP 360, focuses on channel partners—the brokers who still play a major role in real estate transactions. CP 360 ranks partners by performance and matches them with the projects where they are most likely to deliver conversions. The company says the top five percent of channel partners generate nearly half of all bookings, making targeted engagement crucial.
This technical overhaul comes at a time when buyer behaviour is changing rapidly. Millennials and Gen Z now dominate home purchase decisions. By 2030, they are expected to form sixty percent of India’s homebuyer base. These buyers expect the same digital ease in real estate that they get in food delivery or online banking. More than eighty percent of home searches start online, and nearly three-quarters of active property seekers visit real estate portals at least three times a week.
Developers, meanwhile, are grappling with a paradox. Home sales have dipped, but total sales value jumped fourteen percent in Q3 2025 due to premium and luxury housing demand. Prices have also climbed nine percent year-on-year, reflecting the market’s drift toward higher-end supply. But even with strong value growth, the competition for serious buyers is intense. Each inquiry now matters more.
ANAROCK’s leadership argues that AI is no longer optional in such a landscape. Sunil Mishra, the firm’s Chief AI & Strategy Officer, notes that the early versions of the tools are already proving their worth. Many developments see forty-plus percent of their total sales now coming from AI-assisted engagement. Chairman Anuj Puri adds that the market’s shift toward quality and branded offerings requires developers to be far more accurate in identifying high-intent customers. The traditional approach of flooding buyers with calls is losing effectiveness.
The platform positions itself as a bridge between today’s digital-first buyers and developers who often struggle to keep pace with their expectations. By blending instant engagement, predictive intelligence and channel partner optimisation, ANAROCK.AI aims to raise conversion rates while cutting unnecessary marketing costs. In an increasingly selective market where buyers are informed, patient and choosy, precision has become the new competitive edge.
As India’s housing cycle evolves, the pressure to convert quality leads without losing momentum will only grow. ANAROCK.AI enters the market not just as a tech upgrade, but as a sign that real estate sales in India are moving into a new era—one where data-driven decisions and always-on digital support become the norm rather than an experiment.
