Wood speaks of spaces, emotions, and enduring craftsmanship, weaving timeless stories through every grain and texture. Continuing this celebration of the material’s warmth and versatility, Asian Paints WoodTech has launched a new chapter of its acclaimed digital series, “Into the Grain,” featuring the visionary work of architects Huzefa Rangwala and Jasem Pirani of Muse Lab.
This latest episode transports viewers to Kandla, Gujarat, to explore Neemaya, a sprawling 20,000+ sq. ft. residential masterpiece that blends Mediterranean influences with the inherent beauty of wood. The series, produced by Stories in Motion, captures the journey of wood from nature’s grandeur to architectural brilliance, presenting it not just as a material but as an emotional and cultural connector.
Watch the new episode here:
At Neemaya, wood takes center stage in every detail. From sunlit courtyards and elegant arched colonnades to intricately designed furniture pieces, each element reflects a quiet sophistication and deep respect for materiality. Muse Lab’s design philosophy marked by restraint, contextual sensitivity, and intricate detailing finds its perfect partner in Asian Paints WoodTech’s Emporio finishes.
The Emporio Gold and Emporio Palette luxury Italian PU finishes are crafted specifically for India’s diverse climates, ensuring that wood retains its natural elegance while withstanding environmental challenges. These finishes elevate wood from a structural element to an expression of luxury and timeless design.
“This series is about more than architecture. It’s about storytelling through material,” said a spokesperson for Asian Paints WoodTech. “With Muse Lab, we’ve showcased how wood, when treated with artistry and innovation, transforms living spaces into enduring experiences.”
The episode invites audiences to witness how wood becomes a medium of transformation rooted in nature, inspired by Mediterranean sensibilities, and refined by technology and craftsmanship. Neemaya stands as a beacon of craft, culture, and quiet luxury, redefining how wood can shape the soul of a space.
