Greenlam Industries Limited, a global leader in integrated substrate and surface solutions with a presence in over 120 countries, has announced the rebranding of its premium veneer brand, Decowood Veneers, to Mikasa Decowood Veneers.
This strategic move unites the legacy of Decowood with Mikasa’s complete range of premium offerings, including floors, doors, veneers, and plywood, creating a cohesive and trusted brand identity.
For more than two decades, Decowood has stood as a hallmark of craftsmanship, quality, and trust. With this transition, the brand’s strong heritage is now aligned with Mikasa’s global appeal and lifestyle-centric philosophy, empowering architects, designers, and homeowners with comprehensive wood panel solutions.
Speaking on the transformation, Ms. Parul Mittal, Director of Greenlam Industries Ltd., said, “Decowood has long been recognized for its wide variety of species, rich textures, and responsibly sourced veneers that celebrate the beauty of natural wood. By transitioning into Mikasa Decowood Veneers, we are taking this legacy forward with a stronger, unified brand identity that embodies Mikasa’s premium positioning. This integration allows us to offer an unparalleled choice of designs and finishes, backed by sustainability and uncompromising quality.”
The rebranding aims to offer seamless, design-driven solutions to the premium market segment. By consolidating offerings under the Mikasa umbrella, Greenlam enhances customer experience while expanding its footprint in domestic and international markets.
