Godrej Properties marked the handover of homes at Godrej South Estate in Okhla, New Delhi, with its signature initiative, Shubh Aarambh, turning a routine key handover into a thoughtfully designed ceremonial experience.
Held on January 30, 2026, the event was positioned as a symbolic beginning rather than a transactional moment. Families stepping into their new homes were welcomed into what the company describes as a wellness-led urban community, shaped around health, sustainability and contemporary living. The presence of designer and entrepreneur Riddhima Kapoor Sahni added a celebratory note to the occasion, lending warmth and visibility to the milestone.
Shubh Aarambh: Redefining the Home Handover Experience
Shubh Aarambh is Godrej Properties’ proprietary home-handover format, created to mark the emotional significance of moving into a new home. Instead of a standard administrative process, the initiative focuses on rituals, curated experiences and personal engagement with homeowners.
At Godrej South Estate, the handover was designed to reflect themes of pride, auspicious beginnings and community. The company said the initiative aligns with its broader philosophy of creating “everyday joys” for residents, extending the home-buying journey beyond construction and delivery.
Wellness at the Core of Godrej South Estate
Godrej South Estate has been positioned as a wellness-led residential enclave in South Delhi, responding to growing concerns around health, air quality and quality of life in dense urban environments.
The project integrates green buffers, open spaces and advanced ventilation systems aimed at improving both indoor and outdoor air quality. According to Godrej Properties, these design choices are intended to support everyday comfort and long-term well-being, rather than serving as lifestyle add-ons.
In a city like Delhi, where air quality remains a persistent concern, the emphasis on clean-air solutions has become a defining feature of the development.
Clean-Air Technologies Built Into Design
One of the key highlights of Godrej South Estate is its use of advanced clean-air interventions. The project incorporates Centralised Treated Fresh Air (CTFA) systems within indoor spaces, ensuring a steady supply of filtered fresh air to homes. Outdoor areas are supported by Mechanical Filter-less Fresh Air (MFFA) systems, designed to improve air circulation across open spaces.
Godrej Properties stated that these interventions have resulted in measurable improvements in both indoor and outdoor air quality, underlining how residential design can actively contribute to healthier living environments.
Riddhima Kapoor Sahni on Wellness-Led Luxury
Speaking at the event, Riddhima Kapoor Sahni said she was impressed by the concept of Shubh Aarambh and its focus on turning a home handover into a meaningful celebration.
She highlighted the importance of wellness-driven design in today’s urban context, particularly in Delhi. According to her, features such as clean-air technologies are no longer optional luxuries but essential elements of modern living. She also noted the sense of community forming at Godrej South Estate, describing it as a place that balances health, luxury and quality of life.
Kapoor Sahni added that Godrej Properties’ approach stood out for treating the handover not as a transaction, but as the start of a new chapter for families, marked with care and intention.
Godrej Properties on Evolving Homebuyer Expectations
Geetika Trehan, CEO – North Zone, Godrej Properties, said Shubh Aarambh reflects how the company views the responsibility of delivering homes. According to her, the handover marks the beginning of a carefully curated living experience, shaped by changing homebuyer aspirations.
She noted that luxury today is increasingly defined by wellness, thoughtful design and everyday liveability. From air quality and open spaces to overall planning, Trehan said wellness considerations have been embedded into the fabric of Godrej South Estate.
A Shift Toward Health-Centric Urban Living
With Shubh Aarambh at Godrej South Estate, Godrej Properties has reinforced its focus on wellness-led housing and experience-driven development. As urban homebuyers place greater emphasis on health, sustainability and community, initiatives like these signal a broader shift in how residential projects are being conceived and delivered in India’s cities.
For homeowners at Godrej South Estate, the handover was not just about receiving keys, but about stepping into a new way of urban living.
