The Tamil Nadu Real Estate Regulatory Authority (TNRERA) has issued sweeping new guidelines to curb deceptive advertising practices in the real estate sector. Effective July 1, all promotional materials—across print, digital, outdoor, and social media—must prominently display the TNRERA registration number, QR code (Form-C), and the Authority’s website address, with a minimum font size of twelve and placement at the top right corner.
The order bans vague disclaimers such as “terms and conditions apply” and prohibits travel time claims from landmarks, citing traffic variability. Builders must now clearly mention their name, office address, contact details, and the exact project location as per approved plans. If a landmark is referenced, only the actual distance via the most commonly used route may be stated.
Legal experts have welcomed the move, noting that false representations in ads or brochures constitute a breach of trust and are legally actionable under RERA and consumer protection laws. Advocate Chandrachud Bhattacharyya emphasized that the new rules empower buyers to make informed decisions and seek redressal when misled.
The crackdown extends to brochures, hoardings, flyers, and online portals, with non-compliant media platforms facing penalties under Sections 61 and 63 of the Real Estate (Regulation and Development) Act, 2016.
