Primus has launched Primus Sangama, Bangalore's first multi-generational living community, designed for children, adults, and seniors to live in an equitably shared space. The community allows residents to maintain independence while being meaningfully connected.
Located off Mysore Road in Bengaluru, Primus Sangama features over 300 spacious homes, offering a mix of senior-friendly and family-centric units in 1, 2, 3, and 3.5 BHK formats. The community emphasises the independence and dignity of personal space while fostering shared moments and the comfort of being near loved ones.
Adarsh Narahari, Founder & Managing Director of Primus, shared, "Primus Sangama is our vision of a modern, multi-generational living community where families can come together, embracing the rich traditions of India's joint family system while enjoying the independence and space of nuclear living. Each generation can thrive in their homes yet remain closely connected within the same vibrant community. After completion, adding a professional service layer ensures that all generations can enjoy various conveniences like an on-premise restaurant, Medical Center, event teams, and concierge, creating a truly unique product and living situation."
At Sangama, three streams of modern living find convergence like never before: Home, Hospitality and Health. It's where elders are respected, children are raised with stories, and parents are supported, by people, technology and professional services.
Sangama is a first-of-its-kind community that blends privacy and connection through its unique design and comprehensive services. Its dual-zone layout creates separate living clusters for seniors and families, ensuring personal space while fostering interaction in shared community areas. With Primus services, residents enjoy numerous conveniences, including nutritious meals tailored to individual dietary preferences, concierge support, housekeeping, 24/7 medical care, wellness programs, and cultural events. The inclusive, interwoven spaces such as the clubhouse, restaurant, gardens, and event areas are thoughtfully designed to cater to all ages, encouraging shared experiences. By addressing elder safety, easing family fatigue, and preserving the exchange of wisdom between generations, Sangama offers a refreshing new way of living where the balance of "apart" and "together" is perfectly achieved.
This flagship project marks the beginning of Primus's Rs 1500 crore investment into multi-generational communities across six Indian cities, aiming to deliver over 4,500 such homes nationwide over the next few years.
