Primus Senior Living announced a $20 million seed funding round led by General Catalyst, with participation from Nikhil Kamath and Gruhas, the investment firm that Kamath and Abhijeet Pai co-founded.
This investment marks a major milestone in Primus' mission to develop India’s first full-stack solution for senior care, revolutionizing how eldercare services are delivered across the country.
Primus is a holistic eldercare ecosystem that offers a seamless integration of healthcare, lifestyle support, and proactive aging services, all delivered directly to the home. With the home as the focal point of care, Primus is also building intergenerational communities where people of all ages can live, connect, and thrive together, creating environments that foster meaningful relationships and cater to the evolving needs of seniors.
The funding will be used to develop a comprehensive eldercare platform that offers a wide range of services, including healthcare, wellness, lifestyle, and social engagement—all delivered in the comfort of the elder's home. By leveraging technology and a strong service infrastructure, Primus aims to ensure that elders can age with dignity and maintain a high quality of life in their own homes.
The investment from General Catalyst aligns with their focus on backing purpose-driven companies that merge passion with impact, while Nikhil Kamath’s involvement reflects his commitment to supporting home-grown brands that are creating meaningful change in India.