For decades, buying a home in India felt like navigating a maze. Endless site visits, calls from brokers at odd hours, and overlapping DSAs often left buyers confused and frustrated. The industry ran on charm and chaos rather than discipline and transparency.
But that is slowly changing. The emergence of PropTech 2.0 — a new wave of technology-driven platforms — is quietly transforming the way India buys and builds homes. Unlike PropTech 1.0, which mostly digitized listings and virtual tours, PropTech 2.0 is mandate-driven. Its goal is to cut inefficiencies, provide data-backed insights, and create a more transparent, structured process for everyone involved.
Bringing Discipline to a Chaotic Sector
Developers now have dashboards showing where leads are coming from, which ones are converting, and what’s working. DSAs, once operating in silos, are integrated into systems that track their performance and reward efficiency. For buyers, the process feels less like guesswork and more like a guided journey.
“The open-brokerage model is structurally broken, and mandate-driven PropTech is not an evolution, it is a correction,” says Pushpamitra Das, Chairman & MD of JUSTO RealFintech Limited. “When one sales engine controls inventory, pricing, and channel activation, efficiency improves immediately. Developers stop reacting to noise and start operating with clarity. DSAs move from speculative selling to disciplined execution within defined frameworks.”
For the first time, buyers can see pricing clearly, understand the lead they are following is tracked, and trust the process is documented. It doesn’t make real estate perfect, but it makes it significantly more transparent and less stressful.
A Shift Beyond Technology
PropTech 2.0 isn’t just about software; it’s about trust. Indian real estate has long faced a credibility gap. Buyers worry about delays, developers worry about sales, and DSAs worry about commissions. By bringing clarity to pricing, leads, and transactions, the new platforms help bridge these gaps.
Developers gain operational clarity, DSAs gain structured workflows, and buyers gain confidence. The ecosystem as a whole starts functioning with more discipline and accountability.
Challenges and the Road Ahead
Adoption isn’t instantaneous. Some developers still prefer traditional brokerage models, and some DSAs resist being monitored. But momentum is building. The more platforms prove their effectiveness, the more execution discipline will become the norm.
The ultimate promise of PropTech 2.0 isn’t replacing brokers or developers — it’s nudging the industry toward professionalism. If adoption continues, buying a home in India could feel less like a gamble and more like a journey guided by transparency, data, and accountability.
Growing Up, Slowly but Surely
The most exciting aspect isn’t just the technology itself. It’s the feeling that Indian real estate is finally maturing. For buyers who have long navigated confusion and inefficiency, this evolution is overdue. PropTech 2.0 is quietly rewriting the rules, making the process smoother, fairer, and more trustworthy — and the industry is starting to breathe differently.
This new era may not fix every problem, but it signals a meaningful shift: a real estate market that values professionalism, transparency, and data-driven decisions. And for an industry that has long resisted structure, that is a significant milestone.
