Royaloak Furniture has taken a decisive step beyond standalone furniture with the launch of House of Interiors by Royaloak, a new vertical dedicated to end-to-end interior solutions. Announced in Bengaluru, the initiative reflects how Indian homeowners’ expectations have shifted from buying individual pieces to seeking cohesive, well-executed living environments.
For a brand long associated with accessible global furniture, this move signals a broader ambition. Royaloak is positioning itself not just as a furniture retailer, but as a complete interiors partner, one that can guide homeowners from design and planning through to installation and final handover.
Responding to How Homes Are Changing
Indian homes today are expected to do much more than before. Urban homeowners want spaces that look cohesive, function efficiently, and adapt to evolving lifestyles. Kitchens double as social spaces, living rooms serve multiple purposes, and storage needs to be smart rather than bulky.
House of Interiors has been conceived in direct response to these demands. Instead of coordinating multiple vendors, designers, and contractors, homeowners are increasingly looking for a single, accountable brand that can manage the entire interiors journey. Royaloak is using its scale, sourcing strength, and nationwide presence to meet that expectation.
The new vertical also aligns with broader trends shaping the interiors market, including the rise of smart homes, increased focus on sustainability, and a growing preference for multifunctional furniture and integrated solutions.
An Experience Centre That Shows the Whole Picture
The first House of Interiors experience centre has opened at Royaloak’s Banaswadi store in Bengaluru. Unlike traditional showrooms that display products in isolation, this format is designed to feel like a lived-in home.
Visitors can walk through fully designed spaces and see how kitchens, wardrobes, furniture, appliances, and finishes work together as a single system. The aim is to help customers visualise their future homes clearly, reducing uncertainty and decision fatigue.
By presenting complete environments rather than individual items, Royaloak is encouraging customers to think holistically about their homes. The experience centre brings together design expertise, modular solutions, technology-enabled planning, and execution oversight under one roof.
Designed for Urban Indian Living
House of Interiors caters to a wide range of residential needs, including 2 and 3 BHK apartments, villas, and even hospitality spaces. The solutions cover kitchens, living rooms, bedrooms, wardrobes, storage systems, and integrated appliances, all customised to suit the layout and lifestyle of each client.
Speaking about the launch, Managing Director Mr. Mathan Subramaniam explained that furniture is only one part of how people experience their homes. According to him, House of Interiors allows Royaloak to move from selling products to creating thoughtfully designed living environments, combining global design sensibilities with the realities of Indian homes.
This focus on practicality is key. Designs are meant to balance visual appeal with durability, efficient space usage, and long-term functionality, ensuring they remain relevant well beyond initial trends.
Simplifying the Interior Journey
One of the core ideas behind House of Interiors is simplicity. Interiors are often seen as complex and stressful, involving multiple decisions and timelines. Royaloak aims to streamline this process by offering clarity, coordination, and confidence.
Chairman Mr. Vijai Subramaniam noted that Indian homeowners today want reassurance as much as design. By bringing planning, design, and execution into a single ecosystem, House of Interiors is meant to reduce uncertainty while maintaining quality and consistency.
The introduction of room-set formats supports this approach. Customers can experience fully designed rooms, helping them understand proportions, materials, and layouts in a realistic context rather than imagining how separate elements might come together.
A Global Design Language, Adapted Locally
Drawing from Royaloak’s international sourcing and design legacy, House of Interiors blends European elegance, American comfort, Asian efficiency, and solid wood craftsmanship. These influences are carefully adapted for Indian conditions, accounting for climate, usage patterns, and space constraints.
The offerings include modular kitchens in L-shaped, U-shaped, island, peninsula, and parallel layouts. Wardrobes, walk-in closets, TV units, bookshelves, crockery units, puja units, and integrated appliances such as ovens, hobs, dishwashers, coffee machines, and refrigerators form part of the solutions. Granite and quartz countertops ensure visual and functional consistency across spaces.
A Phased Rollout Ahead
The Banaswadi outlet marks the first step in a phased rollout of House of Interiors across select Royaloak stores. As the brand expands this format, the goal is to create multiple experiential hubs where customers can engage with interiors in a tangible, reassuring way.
With House of Interiors, Royaloak is signalling a clear shift in direction, one that reflects how Indian homeowners now think about design. The focus is no longer on individual pieces, but on homes that feel complete, cohesive, and confidently put together.
