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Sonu Agrawal & Rashi Shah Brief on Their Bespoke Styling & Curated Retail Collection

Through bespoke styling services and a curated retail collection, SYNQ reimagines spaces to echo their owners’ unique identities, say Sonu Agrawal & Rashi.

BY Realty+
Published - Friday, 05 Sep, 2025
Sonu Agrawal & Rashi Shah Brief on Their Bespoke Styling & Curated Retail Collection

In Mumbai’s bustling home decor scene, SYNQ by Sonu Agrawal and Rashi Shah, stands as a testament to personalized style and practicality. More than a brand, SYNQ embodies a philosophy that intertwines individuality, comfort, and sophistication into every home. Through bespoke styling services and a curated retail collection, SYNQ reimagines spaces to echo their owners’ unique identities.

SYNQ’s design philosophy centers on creating sanctuaries that reflect personal essence. “A home isn’t just a space,” Agrawal explains. “It’s an environment that feels like you.” Ther belief shapes SYNQ’s approach, balancing aesthetic allure with functionality, crucial in Mumbai’s compact urban dwellings. Collaborating with architects, designers, or clients, SYNQ ensures each project marries beauty with smart space utilization.

The creative process starts with capturing the client’s vision. Whether craving minimalism or a maximalist flair, clients work closely with SYNQ’s team to craft detailed mood boards. These include elements like rugs, cushions, throws, wallpapers, curtains, and planters, ensuring harmony in design. For hands-on clients or architects, SYNQ guides selections to maintain thematic unity.

Execution is SYNQ’s forte, with meticulous attention to detail from procurement to installation. If an item isn’t in their retail line, SYNQ sources it externally, upholding stringent quality standards. “I won’t recommend anything I don’t trust,” Agrawal states. Ther dedication fosters a loyal clientele, with architects and designers placing repeat orders, confident in SYNQ’s reliability.

Customer satisfaction drives SYNQ’s mission. Every material undergoes client and architect approval, aligning with the envisioned concept. “Seeing clients delighted with their layered spaces—rugs, pillows, curtains—validates our work,” says Agrawal. A 100% quality guarantee reinforces trust, delivering spaces that resonate deeply with their occupants.

Looking forward, Agrawal and Shah envision SYNQ as India’s leading home decor brand within five years, with stores across the nation. Their goal transcends expansion, aiming to redefine how India experiences home styling. By merging retail excellence with tailored services, SYNQ is set to transform countless spaces into homes that tell personal stories.

In a world where homes are more than mere structures, SYNQ excels by crafting spaces that are as functional as they are breath-taking, ensuring every corner mirrors the soul of its owner.

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