The first Realty+ Indian Digital Excellence Awards (IDEA) and Conclave was a grand two day affair. The Realty+ Indian Digital Conclave held online on May 31, 2022 deliberated on the creative convergence of technology and information that is changing communication and customer engagement across sectors & industries. The evening of June 01, 2022, saw the winners of the coveted Realty+ IDEA awards sashay down the virtual red carpet as they received their felicitations.
THE REALTY+ INDIAN DIGITAL CONCLAVE
The day of knowledge sharing commenced on a high note with an introductory address by Dr. Annurag Batra, Editor-in-Chief & Chairman, exchange4media & BusinessWorld Media Group emphasizing on ‘digital-first’ as the buzzword and Realty+ taking the lead in highlighting the digital transformation. He conferred about the metamorphosis in the real estate industry that is driving the industry players to learn newer strategies to build digital footprint further. He quipped, “Learning & knowledge leads to actions that build enterprises.”
The first-panel discussion on Digital Marketing: The Craft of Making the Most of Online Presence was moderated by Srinivasan Subramanian, Executive Director, Koncept Ambience with other experts Ankit Saraf, Founder, Meraqi Digital, Fanindra Jain, Founder and Digital Creative Head, Shreyansh Innovations, Govind Rai, Co-Founder - Insomniacs | Blueprint | RealtyX, Mukesh Bharadwaj, Co-founder & CEO, Oye Marketor, Samrat Tiwari, Director, Webzaa.
The experts spoke at length about the pandemic-induced trends in digital marketing and the new strategies marketers are adopting for a better reach integrating content, media, data, and technology. They also underlined the roles of Google ranking and ROI in digital marketing.
Another pivotal session of the day concentrated on Content Marketing: Powerful Ideas for Measurable Business Strategy. The session was chaired by Anoop Dixit, Founding Partner & CEO, Cog Culture and the speakers were Jaideep Gandhi, Founder, Another Idea, Honorary Secretary of Advertising Agencies Association of India (AAAI), Manohar GM, Head- Marketing, Geberit India, Pooja Shetty, Head Marketing and Communication- Temprite, South Asia. Saurabh Saini, DGM Marketing, Havells India, Sunder Venketraman, Head, Creator and Content Ecosystem, Josh.
The speakers stressed upon the imperative factors of content and context in a successful marketing campaign. Content must be time relevant and relatable to hold the attention of the end consumers. Technology disruptions force digital content makers to adapt and improve.
The third informative discussion of the day on Lead Generation: Art & Science of Converting Opportunities into Sales was led by Ashwinder Singh, CEO Residential, Bhartiya Urban & Bestselling Author and the panelists honing this session were Abhishek Jain, Co-founder & MD, Terapact, Arun Anand, Co-Founder, Flow Realty, Jayesh Rathod, Director, The Guardian Real Estate Advisory, Manoj Chellani, Chief Sales Officer, Arvind SmartSpaces, Dr Mohit Ramsinghani, Chief Sales Officer - Luxury Sales and Marketing, Shapoorji Pallonji Real Estate. They vehemently talked about different methods of lead generation, ways to identify qualified leads, different customer types, and fresh lead generation ideas. They pointed out correctly the pros and cons of conversational AI and its relevance today.
The conclave concluded with the dialogue on Social Media Branding: Thinking Beyond the Wave for a Viral Success chaired by David Appasamy, Head- Brand & Strategy, Social Beat. The speakers included Bharat Dhuppar, Real Estate and Hospitality Consultant, Zuphoria, Jayanta Barua, Head of Marketing Communications, Signature Global, Poonam Prahlad, Director, Born Hi Digital, Sairam Ranganathan, National Head, Digital services, Wavemaker, Sumit Lakhani, Chief Marketing Officer, Awfis Space Solutions Private Limited.
The subject matter experts expounded the vitality of storytelling and content centric engagement at the heart of a successful social media strategy and how efforts in this direction made their brands stand out in the market.
REALTY+ INDIAN DIGITAL EXCELLENCE AWARDS
The Realty+ Indian Digital Excellence Awards (IDEA) evening was no less than a celebration. It was a day of accolades and recognitions for the industry experts in digital marketing across various categories for their exemplary work. The glittering evening saw the stars of digital marketing in real estate descend on the red carpet and share their heartfelt joy.