JK Cement unveils "Naam se toh kaee Kaam se Ek hi No.1" campaign to redefine the concept of No.1 in the Cement Industry. JK Cement, the leading manufacturers of cement in India has announced the launch of its distinctive campaign, "Naam se toh kaee Kaam se Ek hi No.1" (Number 1 by Performance and Services). #KaamSeNumber1 initiative aims to redefine the concept of being No. 1 in the cement industry.
JK Cement has released four captivating ad commercials that depict different scenarios in a multi-brand cement store, showcasing the challenges and demands of customers and offering innovative solutions and a different perception. These commercials seek to transform the perception of what defines the best cement, providing customers with a new perspective at the point of sale. The light hearted humorous conversations among customer, dealer, and engineer within the setting of a building material retail store serve as the backdrop for this strategic storytelling approach. Furthermore, the campaign takes the opportunity to showcase our differentiating factor from other brands in India - our Build Xpert Team and their exceptional On-Site Technical Services.
The JK Super Cement #KaamSeNumber1 campaign encompasses a comprehensive communication and marketing strategy, spanning digital, television, print, and social media platforms. By incorporating the theme of "Naam se toh kaee, Kaam se Ek hi No.1" (Number 1 by Performance and Services, not just the name), the campaign effectively communicates the brand's trustworthiness, excellent quality, superior customer service, and product-level technological innovation and attributes.
