Nippon Paint bonds with the weather in latest ad commercial

Nippon Paint launched an advertising campaign for Weatherbond PRO, an exterior emulsion for extreme weather conditions. The ad features actors Aswin Kumar and Tanya Hope. Mahesh S Anand, President, Nippon Paint, said, "We hav

BY Realty Plus
Published - Friday, 23 Jul, 2021

Nippon Paint bonds with the weather in latest ad commercial

Nippon Paint launched an advertising campaign for Weatherbond PRO, an exterior emulsion for extreme weather conditions. The ad features actors Aswin Kumar and Tanya Hope. Mahesh S Anand, President, Nippon Paint, said, "We have noticed that customers are increasingly aware of exterior paint’s role in not just beautification but also for protection from external elements. We are positive that the recovering markets combined with this advertising campaign will boost interest in the product amongst discerning homeowners.” Mark Titus, Director of Marketing, Nippon Paint, added, “With the advent of monsoon in Tamil Nadu, we expect a surge in demand as the paint addresses the various challenges faced by homeowners in maintaining their home exteriors. To accelerate awareness creation, we will be using a multi-platform approach to connect with consumers in Tamil Nadu including mass advertising, BTL and Digital programs, to reach out to several of our key stakeholders including consumers, painters, dealers, architects and engineers.”