Knauf India, a leading provider of innovative building materials and solutions, has unveiled a sweeping Out-of-Home (OOH) advertising campaign across key airports in India. This ambitious initiative targets business travelers, architects, and builders, showcasing Knauf's steadfast commitment to quality, sustainability, and innovation in the construction industry.
As hubs for high-value business travelers and decision-makers, airports provide an unparalleled platform for impactful brand communication. Knauf India’s campaign capitalizes on this strategic advantage, with high-impact digital displays positioned at prime locations within major airport terminals.
The creative visuals spotlight Knauf’s diverse product portfolio, including advanced drywall systems, efficient insulation solutions, and premium ceiling systems, underscoring the brand’s position as a leader in the building materials sector.
The campaign spans several airports across the nation, leveraging the heavy footfall of these transit hubs. Estimated impressions from the campaign include: Bangalore: 35 lakhs, Delhi: 60 lakhs, Hyderabad: 20 lakhs, Goa: 5 lakhs, Mumbai: 55 lakhs
With a combined reach exceeding 175 lakhs, this campaign effectively positions Knauf India at the forefront of the construction materials market while reinforcing its presence among a targeted and influential audience.
Reflecting on this milestone campaign, Sumit Bidani, CEO of Knauf India, shared, “Our airport OOH campaign is a testament to our dedication to excellence and innovation. Airports are gateways of opportunity, and we are thrilled to showcase our world-class solutions to a diverse audience of professionals and decision-makers. This initiative not only highlights our cutting-edge products but also our commitment to sustainability, which is integral to our vision for the future of construction in India.”
He added, “Through our focused efforts, we aim to redefine customer experiences, providing high-quality and environmentally conscious building materials that empower the construction industry.”
The campaign’s creatives are meticulously designed to resonate with its target audience. Bold visuals, compelling messages, and strategic placements work in harmony to convey Knauf’s core values of innovation, quality, and sustainability. The result is an engaging campaign that not only captures attention but also leaves a lasting impression on viewers.
By choosing airports as the primary medium for its campaign, Knauf India reinforces its position as a premium and forward-thinking brand. This initiative not only amplifies brand awareness but also positions the company as a preferred partner for innovative building solutions, especially among high-value stakeholders in the construction industry.
