Kajaria Ply and Laminates brings festive celebration campaign ‘Desh Ki Raunak’, in association with Sociostreet Advertising. This time, the campaign kicks off with a very captivating jingle that resonates with the audience. The tune is easy to remember and so full of energy that one cannot help but keep humming it over and over again. Not only the jingle was beautifully executed, but several top-notch influencers were roped in who took on the viewers on virtual tours of magnificent Indian forts that have stood the test of time but also kept inspiring every generation for centuries. At the same time, a dedicated team with Vox Pop interacted with people on the streets. Social media was leveraged to amplify the campaign.
Shyam Shekhawat, COO of Kajaria Ply and Laminates, elaborates that “as a responsible Indian brand, Kajaria Ply and Laminate partakes in glorifying the heritage and architecture of India and creates awareness of the same among every Indian. Each fort featured in this campaign stands as the finest example of history, blending with our knowledge of science, hard work, architectural styles, beauty, and archaeological significance.
The culturally varied forts of India have huge variants in materials, origins, and architectural styles. This variety has an influence on the geographical, climatic, racial, ethnic, linguistic, and historical diversities. The forts from our past have great architectural influence on our present as well. Magnificent 7 2.0 contains a series of posts, stories, videos, and more. The campaign aims to regenerate the interest of the nation in our rich cultural heritage.
We're excited to be associated with Kajaria Ply's 'Magnificent 7' campaign. At Socio Street, we're proud to partner with Kajaria Ply to blend tradition and modern creativity, showcasing the timeless beauty of Indian fort architecture. The jingle focuses on the beauty and strength of these structures," stated Mouli Neogi, co-founder of Socio Street Advertising.
