In a bold step toward the future of real estate marketing and customer engagement, KULx Studio, a multidisciplinary design and technology firm, has delivered a first-of-its-kind immersive architectural visualization platform for Rustomjee, one of Mumbai’s most respected real estate developers. This pioneering tool allows potential homeowners to explore, interact with, and personalize their future homes in a fully immersive, real-time 3D environment.
Created for a flagship residential project by Rustomjee, this next-generation visualization experience merges photo-realistic detail with the interactivity of gaming environments, placing the customer at the center of their future space. Unlike traditional static walkthroughs or videos, this platform behaves more like a video game than a render — users can freely navigate the space, switch between lighting conditions, and choose from three distinct interior palettes curated by the developer.
“Today’s homebuyer expects more than just brochures and floorplans. They want to see, feel, and even play with their space before they commit. Our collaboration with Rustomjee enables exactly that — a digital twin of their future home that’s tactile, emotional, and fully explorable,” said Kush Bhayani, Founder and Creative Director of KULx Studio.
This custom-built platform allows users to switch between day and night environments, simulating real-world lighting and ambiance. The interior presets — developed collaboratively with Rustomjee’s design team — showcase three diverse visual identities, each representing a different aesthetic sensibility. Whether the customer is drawn to a warm, earthy palette or a sleek, modern finish, they can experience each variation in real-time, with changes instantly reflected throughout the space.
This not only enhances decision-making for customers but also builds trust and clarity, two critical components in the high-stakes world of real estate investment. For Rustomjee, the tool acts as both a sales asset and a brand differentiator, positioning them as a forward-thinking, technologically savvy developer.
“With this tool, Rustomjee isn’t just showing customers what a home could look like — they’re letting them experience it. That shift from passive viewing to active exploration is what sets this platform apart,” Bhayani adds.
KULx Studio is a Mumbai-based design and technology studio delivering tailor-made architectural, interior, and digital experiences that respond directly to the unique context, audience, and ambitions of each client.
Whether crafting a spatial narrative for a private residence, developing a sales tool for a real estate developer, or designing an interactive museum installation, KULx takes a deeply customized approach to every project. No two briefs are the same — and neither are the solutions. Each project begins with a commitment to understanding the client’s story, followed by a design and technology strategy that brings that vision to life in the most impactful way possible.
From concept to execution, the studio builds solutions that are distinctive, immersive, and human-centered, combining creativity with precision, and storytelling with technological innovation.
Key Offerings by KULx Studio for Real Estate Developers:
High-Fidelity Real-Time Visualization: Game-engine-powered environments that allow real-time walkthroughs, lighting changes, and material toggles.
Interactive Digital Twins: Custom-built virtual environments for real estate, hospitality, and commercial use.
Bespoke Experience Design: From immersive showrooms to branded virtual journeys — each experience is designed uniquely for its user and context.
Photo-Real Renderings: Visually compelling assets that elevate branding, communication, and sales.
At its core, KULx believes in designing for the individual — not for trends or templates. Every product of the studio, be it a building or an interactive walkthrough, is highly bespoke — crafted with the intent of delivering an experience that’s not only beautiful, but personal, memorable, and strategic.
With a growing portfolio of high-impact projects and deep cross-industry expertise, KULx continues to set a new benchmark in experiential design — helping clients transform abstract ideas into tangible, emotionally resonant spaces and experiences.
