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Panasonic Life Solutions India (PLSIND) - one of the largest manufacturers of electrical construction materials (ECM) in the country, has strengthened the affordable water heater solution for consumers under the Anchor brand. This is an expansion of the existing product line, which includes economical and premium options to serve consumers.
The current range consists of five variants - Calisto, Astra, Rivia, Trisa, Delsy, Lugano and Venice under Anchor and two under Panasonic - Duro Smart & Duro Prime. PLISIND has further strengthened the Anchor range by launching Rivia +, Rivia Dx and Nopeus range of Water Heaters. PLSIND now offers water heaters with wide capacities starting from 1 litre and going up to 50 litres, focusing on quality, features, warranty and easy installations. PLSIND plans to further strengthen the segment by focusing on Square Design ranges as customers' fondness for square shaped design in this range has increased as a result of changing bathroom design preferences.
Speaking on this range, Yogesh Verma, BU Head – Water Heater, Panasonic Life Solutions?India said,?“The primary objective is to expand and showcase Panasonic's offerings in the water heater segment. While Panasonic has been serving the premium segment with IoT water heaters, we also wish to establish an affordable segment with Anchor so that we are able to cater to a bigger target audience while growing our portfolio simultaneously.”?
The products are available across leading electrical outlets and online marketplaces like Amazon and Flipkart as well as modern retail format stores like Reliance.
