Asian Paints WoodTech Emporio has launched a witty new campaign titled “Truly Italian,” starring actor Dino Morea, whose half-Italian roots and effortless charm bring playful authenticity to the brand’s premium wood finishes. Conceptualized by Ogilvy India, the campaign uses humor and heritage to explore what it truly means to be Italian—especially when it comes to craftsmanship.
The campaign unfolds through three light-hearted films—Mango Tiramisu, Pink Sauce Pasta, and Italian Suit—each drawing clever contrasts between everyday “Italian” clichés and Emporio’s refined wood finishes. From mismatched recipes to half-heritage suits, the films highlight Emporio PU’s commitment to genuine Italian design, elevating furniture into timeless statements.
Emporio’s Italian Clear and Colour ranges are crafted to enhance the natural grain and depth of wood, delivering superior performance tailored to Indian conditions. The finishes combine elegance with durability, turning everyday furniture into luxurious, expressive pieces.
Dino Morea’s presence adds flair and relatability, reinforcing Emporio’s positioning as the go-to choice for homeowners who value aesthetics, authenticity, and global inspiration. As Indian consumers seek furniture that reflects individuality and style, Asian Paints continues to lead with innovation, storytelling, and design excellence.
With “Truly Italian,” Emporio doesn’t just sell a finish—it delivers a philosophy of living beautifully, with wit, warmth, and unmistakable character.
