The Realty+ Indian Digital Excellence Awards (IDEA) held on May 19, 2023 on a virtual platform brought together distinguished marketers, tech and creative experts that discussed the future consumer and industry trends in the field of real estate marketing.
The first panel discussion of the day talked about Digital Marketing and deliberated on the Best Ways to Measure Investment in Digital Promotion. The discussion was led by Nipun Sharma, Senior Director & CMO India, Salesforce.
The speakers - Ashish Kaul, CMO, Hero Realty, Mohit Mishra, CMO, DLF Offices, Tirthankar Ganguly, CMO, Kalpataru Ltd., Kartik Sahoo, CEO and Founder, BrandLand Advertising Pvt. Ltd., Rajeeb Dash, Head, Sales Marketing - Adani Realty and Pradeep Vijayadev, Head, Digital Marketing, Brigade Group spoke about how marketing models are changing and new technologies are bridging the gap between the consumer and the marketers. However there is a need to create distinguishing products.
The next session conversed about Lead Generation and discussed the New Models Of Identifying Potential Customers & Trends. The session was chaired by KV Sridhar, Chief Creative Officer Global, Nihilent Limited.
The panellists - Dhruba Ghosh, EVP & Head of Marketing, Provident Housing Ltd. & Purva Land, Vivek Agarwal, Co-founder & CTO, Squareyards, Ayushi Ashar, Director, Ashar Group & Member - Managing Committee, MCHI-CREDAI, Navin Chand, AVP Marketing - Xanadu Realty, Ashish Kukreja, CEO & Founder - Homesfy.In & Mymagnet.Io and Bala Kumaran, Founder - Director - Brandstory.in were of the view that the marketers have to keep their approach simple to build trust and make sure no lead goes in cold storage.
The concluding panel discussion of the day talked about Content Marketing and Risks and Rewards of Chat GPT and AI. The discussion was moderated by Sunil Mishra, MD & CEO TRESPECT India & Chief Strategy Officer - ANAROCK group.
The experts - Nitin Nagpal, Director – Sales & Marketing, Pre Sales & Sourcing. Dosti Realty, P. Rajendran, Chief Sales &Marketing Officer, Shapoorji Pallonji Real Estate, Samrat Tiwari, Director, Webzaa, Ritika Shah, AVP- Corporate Communication, Hiranandani Group, Rakesh Setia, President & Chief Sales & Marketing Officer, Rustomjee and Sukanya Dasgupta, Senior Director & Head, Marketing & Communications, Colliers concurred that technology was no more a choice, but is now getting integrated with the real estate functioning. Building brand image however remains top priority in content marketing. AI is the future of real estate marketing going forward.
The conclave will now be followed by the Realty+ IDEA Awards scheduled to be held on June 15 on the virtual platform. The awards nominations deadline is till June 6th.
Watch the full Conclave at: https://www.youtube.com/watch?v=0wxSzHhhR-U
