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In a novel and commendable initiative, Arkade Group, a prominent real estate developer in Mumbai, has unveiled its latest campaign titled "Family First." Rooted in their core values, this campaign seeks to highlight the profound inspiration families have provided to Arkade over the years. Since 1986, the company has consistently strived to create landmarks that foster the growth and prosperity of families.
The philosophy of "Family First" stems from the fundamental values that form the bedrock of a family and its unity. Through this campaign, Arkade places utmost importance on nurturing care, affection, bonding, happiness, and trust among its esteemed customer base of over 5000 individuals.
Conceptualized by Arkade, #FamilyFirst is a comprehensive campaign spanning radio, OOH, digital, among other platforms. Within the campaign, the brand has adopted an innovative approach by utilizing CGI to promote #FamilyFirst. The CGI video showcases the numeric '1' prominently displayed in strategic city locations, symbolizing Arkade's leadership and commitment to family values.
