Century Real Estate, pre-launched their latest property, Codename New You, targeting the rapidly growing millennial homebuyer segment. Located in the heart of North Bengaluru, Jakkur, Century Real Estate has carefully selected a future-proof location, suiting the tastes of millennials, with ready social infrastructure, easily accessible workplaces, fitness centers, hospitals, breweries, and weekend getaways.
Commenting on the pre-launch, Ravindra Pai – MD, Century Real Estate said, “Millennials constitute as much as 35% of India’s overall population, reflecting the demographic dividend and the massive opportunity it promises to unleash. While they're heavily invested in building a strong future for themselves, owning a house has also become one of the key aspirations early on in their lives. With rising income and purchasing power, Indian millennials have become a major driver in the Indian real estate story, creating a new category in the housing industry. In fact, according to a JLL report, home-buying activity from millennials accounted for 54% of purchases in 2022. With the New India story unfolding, the next few years will see millennials continuing to influence the property market, remaining the most important homebuyer in the aspirational segment.”
“For ages, the real estate industry in India has been focused on middle-aged customers owing to their socio-economic profile. Despite increasing economic heft and workforce participation, very few realty brands have concentrated on millennials with targeted offerings. At Century Real Estate, we believe in thinking ahead and have discerned that millennials constitute a huge emerging segment. Hence, we provide future-proof, well-connected locations with homes that offer a complete integrated living experience, with modern and smart amenities that are at par with global standards. Our vision today includes creating a core value proposition and serving the young and vibrant demography of India.”
